# Pinkish Non-Alcoholic Spirits Gordon’s Premium Pink 0.0% Alcohol Free Spirit is Aromatic By Michael Hemsworth | Published 2022-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gordons-premium-pink-00 References: [conveniencestore](https://www.conveniencestore.co.uk/products/diageo-launches-gordons-premium-pink-00/666543.article) & [gordonsgin](https://www.gordonsgin.com/en-row/home/)  The [Gordon’s](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin) Premium Pink 0.0% Alcohol Free Spirit has launched in the UK as a product that aims to capitalize on the burgeoning [non-alcoholic category](https://www.trendhunter.com/trends/citadelle-00) as consumers seek out new options to try. The product is reported to have a blend of raspberry and strawberry flavors along with redcurrant and distilled botanicals. These ingredients give the non-alcoholic spirit the flavor of the Gordon's Premium Pink Distilled Gin, but with non of the alcohol to make it great for those who don't drink or who are cutting back their intake. Head of Gordon's GB Jessica Lace spoke further on the new Gordon’s Premium Pink 0.0% Alcohol Free Spirit saying, "We are very excited to be launching Gordon’s Premium Pink 0.0% Alcohol Free Spirit. With the [alcohol-free trend](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit) showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative to Gordon’s Premium Pink Distilled Gin which allows consumers to enjoy the great flavours of Gordon’s but without any of the alcohol. We are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or the experience when choosing an alcohol-free drink.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 45% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Spirits:** Opportunities exist for the creation of more non-alcoholic spirits with complex and familiar flavors to attract consumers who are cutting back on alcohol consumption. - **Alcohol-free Trend:** The alcohol-free trend is on the rise, and there is potential for more companies to offer alcohol-free alternatives to traditional beverages to cater to this growing consumer demand. - **Flavorful Alternatives:** An opportunity exists for companies to create flavorful alternatives to traditional alcoholic beverages that maintain the same experience and flavor without the alcohol content. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the alcohol-free trend by developing more non-alcoholic beverages that cater to consumers seeking flavor and experience without alcohol content. - **Hospitality Industry:** The hospitality industry can provide more alcohol-free options for their guests to cater to the growing demand for flavorful non-alcoholic beverages. - **Retail Industry:** The retail industry can offer more flavorful non-alcoholic options for consumers to purchase and enjoy at home, catering to the growing trend of alcohol-free consumption. ## Related on Trend Hunter - [Alcohol-Free Gin Expressions](https://www.trendhunter.com/trends/alcoholfree-gin.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Alcohol-Free Gin Launches](https://www.trendhunter.com/trends/empress-1908-00-indigo.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Citrusy Alcohol-Free Gins](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00.md)