# Zesty Citrus-Infused Gins The Gordon’s Mediterranean Orange Distilled Gin is Limited-Edition By Michael Hemsworth | Published 2020-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gordons-mediterranean-orange-distilled-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/04/gordons-adds-mediterranean-orange-gin-to-range/) & [gordonsgin](https://www.gordonsgin.com) The Gordon’s Mediterranean Orange Distilled Gin has been unveiled by the brand hot on the heels of the Sicilian lemon gin launched in February 2020 and is focused on delivering an exceptional [zesty flavor profile](https://www.trendhunter.com/trends/cointreau-citrus-series) for spirit enthusiasts to enjoy. The gin features a [37.5% ABV](https://www.trendhunter.com/trends/distillers-strength) and is achieved with Mediterranean oranges as its name denotes that will deliver a refreshing flavor on the palate. The spirit is recommended to be served over ice with tonic and garnished with an orange wedge along with a fresh rosemary sprig. The Gordon’s Mediterranean Orange Distilled Gin is priced at £16.50 for a 700ml bottle and is available from select convenience store retailers as well as [Tesco](https://www.trendhunter.com/trends/chocolate-orange-gin-liqueur) supermarket locations in the UK. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Citrus-infused Spirits:** The success of the Gordon’s Mediterranean Orange Distilled Gin shows room for innovation in producing citrus-infused variations of other popular spirits. - **Premium Limited-edition Spirits:** The popularity of the limited-edition Gordon’s Mediterranean Orange Distilled Gin highlights consumers’ interest in unique and premium spirit offerings. - **Exotic Flavor Profiles:** The use of Mediterranean oranges in the Gordon’s Mediterranean Orange Distilled Gin demonstrates the potential for other spirit brands to experiment with unique and exotic flavors in their products. ### Where This Applies - **Alcohol:** The introduction of the Gordon’s Mediterranean Orange Distilled Gin highlights opportunities for innovation and expansion within the alcohol industry. - **Retail:** The launch and availability of the Gordon’s Mediterranean Orange Distilled Gin in select convenience stores and Tesco locations demonstrates the potential for revenue growth in the retail industry through unique and exclusive product offerings. - **Food and Beverage:** The market for citrus-infused spirits like the Gordon’s Mediterranean Orange Distilled Gin presents opportunities for innovation and growth within the food and beverage industry, specifically in the cocktail and mixology sector. ## Related on Trend Hunter - [Boutique Orange-Infused Gins](https://www.trendhunter.com/trends/orange-bergamot-infused-gin.md) - [Hazy Orange Gins](https://www.trendhunter.com/trends/hazy-orange-gin.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [Fresh Lemon-Infused Gins](https://www.trendhunter.com/trends/beefeater-zesty-lemon.md) - [Hazy Warm Weather Gins](https://www.trendhunter.com/trends/6-oclock-gin-hazy-orange.md) - [Mediterranean Lemon-Infused Gins](https://www.trendhunter.com/trends/bombay-citron-presse.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Seasonal Sugar Plum Liqueurs](https://www.trendhunter.com/trends/sugar-plum-gin-liqueur.md) - [Citrusy Alcohol-Free Gins](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00.md)