# Raw Urbantography Gordon Ball's Street Life Photography Captures a Risque, Gritty Lifestyle By Meghan Young | Published 2010-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gordon-ball References: [lifelounge](http://www.lifelounge.com/In-the-raw-with-Gordon-Ball.aspx) & [gordonball](http://www.gordonball.ca/) Sometimes I wonder what I would capture or like to capture if I were a photographer; one thing I know is that it wouldn’t be like anything found in Gordon Ball’s portfolio. Although incredibly impressive, I don’t think I want to live that particular lifestyle in order to capture it. Gordon Ball's racy work is very much about urban culture. A successful commercial photographer for companies such as [Audi](https://www.trendhunter.com/trends/crazy-2), [Nike](https://www.trendhunter.com/trends/drip-exhibition) and MTV, he nonetheless keeps his [personal photos](https://www.trendhunter.com/trends/holy-ohio) very raw. For less work-safe photos, check out the links provided. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 83% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Urban Photography:** Opportunity for photographers to capture the raw, gritty aspects of urban culture. - **Risque Lifestyle:** Emerging market for capturing and documenting unconventional and provocative lifestyles. - **Personalization in Photography:** Demand for photographers to express their unique artistic visions through their personal work. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunity for advertising and marketing agencies to incorporate raw urbantography to create edgy and attention-grabbing campaigns. - **Art and Photography:** Opportunity for art galleries and photography studios to showcase and sell provocative urban photography by artists like Gordon Ball. - **Online Publishing and Media:** Potential for online publishers and media platforms to curate and feature risque lifestyle photography to attract niche audiences and generate engagement. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md)