# Vertical Bathroom Drying Installations Gordan Presents the New Towel Rack with a Sleek Visual By Amy Duong | Published 2024-01-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gordan References: [design-milk](https://design-milk.com/vertical-design-is-the-secret-to-gordons-flash-drying-efficiency/)  Birmingham-based company Gordan presents a new vertical bathroom installation that is defined by its sleek and functional design. Its [flash drying electric towel rail](https://www.trendhunter.com/trends/zera-lab-launbot) is a unique addition to home bathrooms and offers a quick solution during the colder months of the year. It offers a [dry and heated towel](https://www.trendhunter.com/trends/rebecca-udall) for a premium feel and it comes in two size options -- 4 or 8 rails. It also has the additional option of a Loop edition that is made with curved ends. No matter what size, it is an [on-wall radiator solution](https://www.trendhunter.com/trends/dreo-wh517s) that is described by the brand as boasting the goal of saving “the world from the ugly and impractical saboteurs of interior design.” Image Credit: Gordon ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 25% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Vertical Bathroom Drying Installations:** The trend of vertical bathroom drying installations offers a sleek and functional solution for home bathrooms during the colder months of the year. - **Flash Drying Electric Towel Rail:** The flash drying electric towel rail trend provides a quick and efficient option for drying and heating towels, creating a premium experience in home bathrooms. - **Loop Edition Towel Rack:** The Loop edition towel rack trend features a unique curved design, adding a touch of style and elegance to bathroom interiors. ### Industries Being Reshaped - **Home Improvement:** The home improvement industry can benefit from the trend of vertical bathroom drying installations, offering innovative solutions to enhance bathroom functionality and aesthetics. - **Appliances:** The appliances industry can tap into the flash drying electric towel rail trend by developing energy-efficient and space-saving options for drying and heating towels. - **Interior Design:** The interior design industry can capitalize on the Loop edition towel rack trend by incorporating stylish and unique bathroom accessories into their design projects. ## Related on Trend Hunter - [Hanger-Resembling Towel Drying Radiators](https://www.trendhunter.com/trends/zehnder-archibald.md) - [Tubular Bathroom Body Dryers](https://www.trendhunter.com/trends/air-spa.md) - [Sleek Modern Towel Warmers](https://www.trendhunter.com/trends/jj-design.md) - [Bathroom-Ready Wall Heaters](https://www.trendhunter.com/trends/wallmounted-heater.md) - [Hygienic At-Home Hand Dryers](https://www.trendhunter.com/trends/air-towel-hand-dryer.md) - [Air-Circulating Laundry Racks](https://www.trendhunter.com/trends/clothes-drying-rack-concept.md) - [Space-Efficient Drying Solutions](https://www.trendhunter.com/trends/spaceefficient-drying.md) - [Ceiling-Mounted Laundry Racks](https://www.trendhunter.com/trends/goodliving.md) - [Speedy Bathhouse Body Dryers](https://www.trendhunter.com/trends/at-the-same-time-body-dryer.md)