# Animated Camera Ads This GoPro Advertisement Promotes 'The Secret Life of Pets' By Hayley McGlone | Published 2016-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gopro References: [adweek](http://www.adweek.com/adfreak/animals-try-extreme-stunts-gopros-fun-ad-tied-secret-life-pets-172375) [GoPro](https://www.trendhunter.com/trends/hero-action-camera) partnered with [Illumination Entertainment](https://www.trendhunter.com/trends/icee-banana-blast), the creators of 'Despicable Me,' to create an ad that promotes the adventurous animation film, 'The Secret Life of Pets,' as well as the [signature action camera](https://www.trendhunter.com/trends/gopro-lit-hero). The alternating shots throughout the ad are adorably paired up between real action-packed GoPro shots and their animated animal counterparts, such as a human bungee jumping into a breathtaking ravine versus an animated dog bungee jumping to steal a hot dog. GoPro doesn't fail to plug in its easy-to-use photo editing, by including a shot of the animals looking at all the footage together. The ad as a whole creatively sells the incredible photographic capabilities of GoPro, while simultaneously promoting the animal adventure film. GoPro is there to capture all of a pet's crazy adventures when left to their own devices. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Animated Camera Ads:** Opportunity for advertisers to create engaging and visually appealing ads by combining live-action footage with animated counterparts. - **Cross-promotion Partnerships:** Opportunity for brands to collaborate with entertainment companies to promote their products or services in conjunction with a related movie or event. - **Enhancing Brand Image:** Opportunity for companies to showcase their product capabilities in a creative and entertaining way, improving brand perception and attracting new customers. ### Sectors Adopting This - **Advertising and Marketing:** Opportunity for ad agencies and marketers to explore new methods of ad creation that integrate live-action and animation to captivate audiences. - **Entertainment:** Opportunity for film studios and entertainment companies to collaborate with brands and create engaging cross-promotional content. - **Consumer Electronics:** Opportunity for companies in the consumer electronics industry, such as GoPro, to leverage partnerships with major films to showcase their product capabilities and reach a wider audience. ## Related on Trend Hunter - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [AI-Generated Pet Teasers](https://www.trendhunter.com/trends/i-want-a-puppy-kitten-studios.md) - [Pet-Taken Camera Initiatives](https://www.trendhunter.com/trends/heartography.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Canine-Friendly Action Cameras](https://www.trendhunter.com/trends/kivi-action-camera.md) - [Anime-Style Travel Ads](https://www.trendhunter.com/trends/animated-travel-ads.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Compact Sports-Ready Cameras](https://www.trendhunter.com/trends/hero-action-camera.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md)