# Climate Change Campaigns This Sombre Polar Bears GoPro Video Will Haunt You By Farida Helmy | Published 2014-07-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gopro-video References: [youtube](https://www.youtube.com/watch?v=hYM4ndcV4Uo&feature=share) & [gopro](http://gopro.com/channel) Trying to shine a light on the harrowingly sad issue of how climate change is affecting our world and those who inhabit it, this poignant [GoPro](https://www.trendhunter.com/trends/beyond-the-fantasy) video will show you what it feels like for [polar bears to swim](https://www.trendhunter.com/trends/endangered-species-series) for miles on end to no avail. Needing a constant supply of sea ice to live, the GoPro video follows a polar bear family as they swim through the Arctic Ocean in the ‘Polar Bears - The Quest for Sea Ice’ video. Unfortunately, they find none during the duration of the video because of the climate change that we as humans are inducing on our natural world. Shot 100% on the HD HERO3+camera, this video is likely to haunt you for a while and make you more aware of the [effects of climate change](https://www.trendhunter.com/trends/irreversible-scale). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 40% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **Climate Consciousness:** Creating campaigns and videos that raise awareness and understanding of the effects of climate change. - **Virtual Reality Engagement:** Using immersive technologies, such as VR, to enhance the emotional impact of climate change messaging. - **Eco-friendly Advocacy:** Promoting sustainable practices and solutions to mitigate the impacts of climate change. ### Industries Being Reshaped - **Environmental Activism:** Leveraging the power of media and technology to drive climate change awareness and action. - **Film and Entertainment:** Exploring new ways of storytelling through immersive experiences that evoke empathy and drive social change. - **Renewable Energy:** Developing innovative technologies and solutions to combat climate change and reduce greenhouse gas emissions. ## Related on Trend Hunter - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md) - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Environmental Awareness NFTs](https://www.trendhunter.com/trends/burly-bears.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Sustainable Arctic Tours](https://www.trendhunter.com/trends/sustainable-arctic-tours.md) - [Climate-Positive Outdoor Apparel](https://www.trendhunter.com/trends/askov-finlayson-1.md)