# GoPro Car Crash Campaigns Brenda Holmes Releases Footage of Her Son's Death to Promote Road Safety By Meghan Young | Published 2014-10-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gopro-car-crash References: [designtaxi](http://designtaxi.com/news/370028/GoPro-Footage-Of-Man-s-Last-Moments-In-Fatal-Crash-Used-In-Road-Safety-Video) There have been unfortunate incidences of [GoPro](https://www.trendhunter.com/trends/gopro-gokart) car crash footage, but this particular point-of-view video is much more shocking. It captures the last moments of David Holmes, a 38-year-old motorcyclist who was reportedly speeding at 97 miles per hour when the accident occurred. Released by his mother, Brenda Holmes, who wanted people to learn a valuable lesson from his death, the GoPro car crash footage will leave a significant impact when it comes to [road safety](https://www.trendhunter.com/trends/road-safety-device). She says, "I want to be involved in this campaign because I feel something positive can come out of his loss. If we can prevent one accident; one family going through what we have been through then David would not have died in vain." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 22% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Road Safety Awareness Campaigns:** The release of GoPro car crash footage by victims' families can raise awareness and prevent accidents. - **Use of Personal Camera Footage in Campaigns:** The use of personal camera footage by victims' families in awareness campaigns can create a strong emotional impact on viewers. - **Advocacy for Speed Limiting Technology:** The advocacy for mandatory speed limiting technology in vehicles can reduce the occurrence of fatal accidents caused by speeding. ### Where This Applies - **Automotive:** The automotive industry can explore partnerships with road safety organizations to promote their commitment to safety technology. - **Insurance:** The insurance industry can use GoPro footage to assess liability and provide accurate claims processing to accident victims. - **Technology:** The technology industry can invest in developing more powerful and sophisticated speed limiting technology for vehicles to reduce the chances of fatal accidents caused by speeding. ## Related on Trend Hunter - [Branded Action Camera Go-Karts](https://www.trendhunter.com/trends/gopro-gokart.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Freeride Brand Partnerships](https://www.trendhunter.com/trends/2025-freeride-world-tour.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Light-Equipped Cyclist Dash Cams](https://www.trendhunter.com/trends/bike-dash-cam.md) - [Nightv Vision Multi-Purpose Dashcams](https://www.trendhunter.com/trends/510-qrov-dashcam.md)