# Breast Cancer Awareness Electronics The 'goPINK for Hope' Line Raises Breast Cancer Awareness By Rahul Kalvapalle | Published 2015-10-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/gopink References: [scosche](http://www.scosche.com/catalog/category/view/id/1265?mc_cid=3b6824b76e&mc_eid=1e56758d96) & [scosche](http://www.scosche.com/catalog/category/view/id/1265?mc_cid=3b6824b76e&mc_eid=1e56758d96) Consumer electronics manufacturer Schosche has decided to help raise awareness and money for breast cancer with the goPINK for Hope line of products. Released to mark National Breast Cancer Awareness Month in the month of October, each and every product in this collection is a beautiful shade of pink. Let's not forget, pink is the internationally recognized color for breast cancer awareness. The goPINK for Hope collection includes high quality Bluetooth speakers, headphones, [earbuds](https://www.trendhunter.com/trends/nextgen-soft-pink-earphones-sony-debuts-a-pink-colorway-for-the-linkbuds-fi) and a wide variety of cables and charges, all pink of course. Everybody wins with this great cause -- 25 percent of all proceeds from the sale of the collection will be directed towards the [National Breast Cancer Foundation](https://www.trendhunter.com/trends/newmedical-technology), while customers can enjoy 25 percent of some of [Scosche's](https://www.trendhunter.com/trends/nextgen-tech-accessories) award-winning products while knowing that they're supporting a noble cause. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Pink Electronics:** The goPINK for Hope collection demonstrates the trend of incorporating breast cancer awareness into consumer electronics products. - **Cause Marketing:** The partnership between Schosche and the National Breast Cancer Foundation showcases the trend of companies aligning with charitable causes to drive sales and raise awareness. - **Awareness Products:** The goPINK for Hope line exemplifies the trend of creating products specifically designed to raise awareness for a particular cause. ### Where This Applies - **Consumer Electronics:** The goPINK for Hope collection presents an opportunity for consumer electronics companies to create special edition products that support charitable causes. - **Charitable Organizations:** The partnership between Schosche and the National Breast Cancer Foundation highlights the potential for charitable organizations to collaborate with companies to raise funds and awareness. - **Marketing and Advertising:** The goPINK for Hope campaign showcases the potential for marketing and advertising agencies to develop and promote cause-related campaigns. ## Related on Trend Hunter - [Breast Cancer-Supporting Cannabis Products](https://www.trendhunter.com/trends/breast-cancer-research-foundation1.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Awareness-Promoting Medical Initiatives](https://www.trendhunter.com/trends/newmedical-technology.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md) - [Cancer Awareness-Supporting Cannabis Initiatives](https://www.trendhunter.com/trends/ethos-cannabis.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md) - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md)