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# Nature-Themed Militaristic Workwear
GOOPiMADE and 432Hz Unveils a New Collection for the Season

By Amy Duong | Published 2020-03-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/goopimade
References: [hypebeast](https://hypebeast.com/2020/3/goopimade-for-432hz-collection-info) & [goopi.co](https://www.goopi.co/categories/goopimade)

Taiwanese fashion brand GOOPiMADE introduces a new collection designed in collaboration with Hong Kong-based brand 432Hz. The duo unveil the 'FREQUENCY of NATURE' collection for the season highlighting 432Hz's ethos of the connection between nature and citizens. Hong Kong's [urban setting](https://www.trendhunter.com/trends/cp-company-x-beams) of concrete walls and suited citizens serve as the main inspiration behind the range.

The collection features a color palette that highlights blue, gray, brown, and olive green for a neutral finish throughout. In terms of the silhouettes, the pieces imagine a blend of [military apparel with workwear](https://www.trendhunter.com/trends/studio-nicholson-fw25), nodding to traditional Japanese clothing as well. Some of the standout items in the capsule include the [patchwork cargo pants](https://www.trendhunter.com/trends/khakis), the Baker pants with angled pockets, technical Jinbei jacket, and more.

Image Credit: GOOPiMADE

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 68% | Activity: 17% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Nature-inspired Workwear:** Opportunity for fashion brands to incorporate sustainable and eco-friendly materials in their workwear collections.
- **Military-style Fashion:** Opportunity for companies to innovate their designs using durable and functional materials inspired by military clothing, such as tactical vests and cargo pants.
- **Asian-influenced Fashion:** Opportunity for companies to develop collections inspired by Asian cultures and traditional clothing items, including silhouettes and color palettes.

### Where This Applies

- **Fashion:** Fashion brands can use the opportunity to incorporate nature-inspired designs and materials to transform their collections and appeal to environmentally conscious consumers.
- **Military Equipment:** Military equipment companies can apply their expertise in designing functional and durable materials to the fashion industry to produce clothing items with tactical features.
- **Textile Manufacturing:** Textile manufacturers can explore using sustainable and natural materials in product development to cater to the growing demand for eco-friendly, fashionable clothing items.

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- [Collaborative Durable Fashion Capsules](https://www.trendhunter.com/trends/and-wander-4.md)
