# Delicate Pop-Up Interiors Yabu Pushelberg Uses a Blush Palette for the Goop Pop-Up in Toronto By Kalin Ned | Published 2019-06-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/goop-popups References: [dezeen](https://www.dezeen.com/2019/06/14/toronto-goop-pop-up-yabu-pushelberg/) & [goop](https://goop.com/) The interior of the Goop pop-up location in Toronto is incredibly stylish and welcoming. Goop is Gwyneth Paltrow's brand that makes a variety of clothing, beauty products and home accessories available to consumers. The [temporary activation](https://www.trendhunter.com/trends/historic-hotel-dangleterre) is inserted within an already existing store. The floor plan covers about 1,300 square feet of spaces and the aesthetics are arranged by local design firm Yabu Pushelberg. For the style of the Goop pop-up, both Goop MRKT Toronto and the commissioned studio opt in for a rich and ethereal presence through an [accessible color palette](https://www.trendhunter.com/trends/cosmetic-clinic). The elements within the interior tie well with each other, extending a cozy ambiance of a home. The blush palette was selected for its quality of being "a natural, healthy tone that [...] translates well to the brand." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 96% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Blush Palette Interiors:** Using blush color palette in interior design for a warm and ethereal presence. - **Pop-up Stores:** Creating temporary activations within existing stores to improve customer experience. - **Collaborative Design:** Partnering with local design firms to create unique and inviting interior spaces. ### Where This Applies - **Retail:** Improving customer experience in retail stores through the use of inviting and unique interior design. - **Hospitality:** Creating welcoming and cozy atmospheres in hospitality spaces through the use of colors, textures, and collaborative design. - **Interior Design:** Exploring new and innovative color palettes and design elements to create inviting and unique interiors. ## Related on Trend Hunter - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Pink-Detailed Art Gallery Interiors](https://www.trendhunter.com/trends/superzoom.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md)