# Home-Like Lifestyle Shops Gwyneth Paltrow's 'goopLAB' is a Permanent Store Styled Like a Home By Laura McQuarrie | Published 2017-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goop-lab References: [people](http://people.com/home/gwyneth-paltrow-new-goop-store-goop-lab-photos/) & [people](http://people.com/home/gwyneth-paltrow-new-goop-store-goop-lab-photos/) Gwyneth Paltrow has experimented with launching several pop-up spaces for her 'goop' brand, but she is now launching the lifestyle brand's first-ever [permanent store](https://www.trendhunter.com/trends/martha-stewart-is-launching) called 'goopLAB.' The brick-and-mortar store is set up in Los Angeles' Brentwood neighborhood, complete with a design by Paltrow’s personal interior designers Robin Standefer and Stephen Alesch of Roman and Williams. As such, the interior of the space has a [home-like feel](https://www.trendhunter.com/trends/tom-ford-beauty-brand). This is especially true as goopLAB also invites consumers into comforting spaces like living rooms, kitchens, as well as an apothecary and greenhouse. As well as being able to find a range of goop's signature products in the store, Paltrow also describes that "you’ll see our food editor cooking in the kitchen at events or our beauty buyers trying out the [in-store beauty services](https://www.trendhunter.com/trends/bath-body-works-gingham)." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Home-like Retail Spaces:** Businesses can consider creating permanent retail spaces that resemble comfortable homes to provide customers with an immersive and personalized experience. - **Integrated Services:** Companies can explore integrating complementary services with their product offering to boost customer engagement and loyalty. - **In-store Events:** Hosting in-store events and demonstrations, such as cooking classes or beauty services, can attract customers and provide an authentic brand experience. ### Where This Applies - **Retail:** Retailers can create permanent home-like stores to provide customers with a unique and personalized shopping experience. - **Beauty and Wellness:** Businesses in the beauty and wellness industry can offer in-store services, such as demonstrations and consultations, to increase customer engagement and loyalty. - **Food and Beverage:** Companies in the food and beverage industry can consider hosting in-store events, classes, or pop-up shops to connect with customers and showcase their products. ## Related on Trend Hunter - [Accessible Superfood Beauty Brands](https://www.trendhunter.com/trends/goop-1.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Celebrity-Designed Furniture Series](https://www.trendhunter.com/trends/goop-and-cb2.md) - [Vibrant Colorful Retail Spaces](https://www.trendhunter.com/trends/our-place-2.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Immersive Beauty Destinations](https://www.trendhunter.com/trends/plouise-city.md) - [Modern Cookware Store Openings](https://www.trendhunter.com/trends/cookware-store.md) - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md) - [Apothecary-Style Supplement Stores](https://www.trendhunter.com/trends/gnc-flagship.md)