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# Literal Eye Candy
Googly Eye Candy Will Stare Back

By Elise Ying-Hei Ho | Published 2012-11-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/googly-eye-candy
References: [laughingsquid](http://laughingsquid.com/googly-eyes-butter-penny-shark-attack-underpants-thumb-suckers/)

There is nothing like enjoying a little eye candy every now and then, and I mean that literally with the googly eye candy.

Released by Archie McPhee is a new line of lollipops that are shaped and flavored in some of the most ironic ways. If you
have ever imagined sucking on a pair of [Coca-Cola](https://www.trendhunter.com/trends/music-competition-cafes) flavored eyeballs, minty fresh tighty whities, sweet blueberry sharks, orange thumbs or the surprisingly regular butter-flavored cubed butter lollipop, then your prayers have been heard. Though these sweets are bizarrely paired in shape and taste, no one says you have to eat them yourselves. Have a little fun by attempting to lure pals into sucking on a severed thumb or a pair of fresh underpants, even if it's to taste-test the authenticity of the label's flavors.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 26% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Novelty Food:** The popularity of bizarre and ironic-shaped food products provides opportunities for creating unique and attention-grabbing treats.
- **Interactive Packaging:** Packaging that incorporates interactive elements such as googly eyes can enhance the consumer experience and create a memorable brand connection.
- **Unexpected Flavor Combinations:** The trend of combining unusual flavors in food products allows for surprising taste experiences that defy expectations and intrigue consumers.

### Sectors Adopting This

- **Confectionery:** The confectionery industry can explore new and unconventional shapes and flavors for lollipops to capture consumer attention and stand out in a crowded market.
- **Packaging:** The packaging industry can develop innovative designs that incorporate interactive elements like googly eyes to enhance product appeal and consumer engagement.
- **Food and Beverage:** The food and beverage industry can experiment with unexpected flavor combinations, like butter-flavored cubed butter lollipops, to cater to adventurous and curious consumers seeking unique taste experiences.

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