# Voice-Controlled Fun Homes Google's Connected Home at SXSW Entertained Visitors By Ell Smith | Published 2018-03-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/googles-connected-home References: [psfk](https://www.psfk.com/2018/03/google-ai-connected-home-sxsw.html) & [9to5google](https://9to5google.com/2018/03/05/google-planning-an-assistant-fun-house-for-sxsw-to-showcase-voice-activated-insanity/) Seeing a product in action is more effective than seeing it on shelves, so [Google](https://www.trendhunter.com/trends/google-little-signals) created a [connected home at SXSW](https://www.trendhunter.com/trends/henkel-house), to demonstrate the various capabilities of its [smart home devices](https://www.trendhunter.com/trends/aipowered-smart-home-solutions). The main intention behind this activation was to spotlight the everyday uses of Google's smart assistant. Some of the products in the house are not yet available, but demonstrated what the future of the brand could look like. This included the voice-activated 'Bounce Car' and the voice-controlled dancing flamingos found in the garden. The house came equipped with a map that labeled all the categorized components of the home, including technology that aided in bedtime, shower time, relaxation time, cooking time and more. Image Credit: Google, Stephen Hall ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Connected Home Demonstrations:** Companies can create immersive experiences to showcase the capabilities of smart home devices and drive interest and adoption. - **Voice-activated Fun Gadgets:** Voice-controlled toys and gadgets can provide entertainment and convenience, offering unique experiences for consumers. - **Categorized Smart Home Components:** Organizing and labeling smart home technologies can help consumers understand and utilize their capabilities effectively. ### Where This Applies - **Smart Home Technology:** Companies in the smart home industry can create interactive demonstrations to increase consumer demand for their products. - **Toy and Gift Industry:** Manufacturers can develop voice-activated toys and gadgets to cater to the growing demand for interactive and innovative products. - **Technology for Home Management:** Companies specializing in technology for home management can develop categorized systems to enhance convenience and efficiency for consumers. ## Related on Trend Hunter - [Touch-Free Corn Puff Pop-Ups](https://www.trendhunter.com/trends/handsfree-house.md) - [Gamified Smart Home Hubs](https://www.trendhunter.com/trends/majordom-smart-home-hub.md) - [AI-Powered Smart Home Displays](https://www.trendhunter.com/trends/samsung-home-hub.md) - [AI-forward home brand visions](https://www.trendhunter.com/trends/ai-in-action.md) - [Sensory Influence Smart Devices](https://www.trendhunter.com/trends/google-little-signals.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Data-Driven Digital Experiences](https://www.trendhunter.com/trends/data-driven-digital-experience.md) - [Smart 3D Home Maps](https://www.trendhunter.com/trends/map-view.md)