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# Google Search Analysis Discloses Trends
Zeitgeit 2007

By Going Like Sixty | Published 2007-12-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/google-zeitgeist-2007
References: [google](http://www.google.com/intl/en/press/zeitgeist2007/index.html)

[Google](https://www.trendhunter.com/trends/google-8) has analyzed the billions of searches they received this year and came up with the 2007 zeitgeist - spirit of the times. They identify the subjects that have risen to the top of searches during 2007, and those that have fallen. The fastest rising in the U.S. were:
   1. iphone
   2. webkinz
   3. tmz
   4. transformers
   5. [youtube](https://www.trendhunter.com/trends/ythistory)
   6. club penguin
   7. myspace
   8. heroes
   9. [facebook](https://www.trendhunter.com/trends/rival-peak)
  10. anna nicole smith

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 28% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Personalized Toys:** The rise of Webkinz and Club Penguin suggests a trend towards personalized virtual toys for children.
- **Social Media Dominance:** The popularity of Facebook and MySpace indicates the trend of social media platforms dominating online interactions.
- **Emerging Celebrity Culture:** The frequent searches for TMZ and the late Anna Nicole Smith reflect the growing interest in celebrity culture and gossip.

### Industries Being Reshaped

- **E-commerce:** The success of online platforms like Webkinz and Club Penguin presents opportunities for e-commerce businesses to tap into the personalized virtual toy market.
- **Social Networking:** The rise of Facebook and MySpace highlights the need for innovative social networking platforms that cater to changing user preferences.
- **Media and Entertainment:** The demand for celebrity content and news generated by TMZ and celebrity figures like Anna Nicole Smith opens up disruptive innovation opportunities in the media and entertainment industry.

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