# Search Engine Timepieces Google Watches Put Android and Chrome on Your Wrist By Michael Hines | Published 2012-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/google-watches References: [technabob](http://technabob.com/blog/2012/01/27/google-android-modify-watch-its-robot-time/) & [googlestore](http://www.googlestore.com/googlesearch.aspx?category=all&q=Modify&x=0&y=0) Fans of Chrome and Android are going to want to buy a set of [Google](https://www.trendhunter.com/trends/google-pixel-watch-2) Watches. Created in part with Modify Watches, these timepieces are no-frills but do let you rep one of the biggest names on the web on your wrist. The Google Watches come in Chrome, Android and "Google" and are all [analog in design](https://www.trendhunter.com/trends/gshock-gsteel-gstb1000). The watches also come with [customizable straps](https://www.trendhunter.com/trends/gmds5610ma7er) and sell for a price cheaper than what most watches go for today ($59). This isn't Google's first foray into fashion, and it's doubtful that it will be their last. Google hoodies and watches aren't exactly appearing in boutiques across the world, but I wouldn't doubt the company setting its sights on fashion once it has conquered the Internet and the smartphone market. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Google Fashion:** The success of Google Watches offers an opportunity for Google to expand into the fashion industry. - **Customizable Wearables:** The popularity of the customizable straps on Google Watches indicates a growing demand for personalized wearables. - **Affordable Luxury:** Google Watches offer a lower price point than traditional luxury watches, disrupting the high-end timepiece industry. ### Who This Affects Most - **Wearable Tech:** Google Watches represent a new competitor and potential disruptor in the growing wearable tech market. - **Fashion:** The crossover of tech and fashion with Google Watches presents an opportunity for innovation and disruption in the fashion industry. - **Luxury Goods:** The affordability of Google Watches compared to traditional luxury watches may disrupt the high-end timepiece industry. ## Related on Trend Hunter - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Recycled Aluminum Smartwatches](https://www.trendhunter.com/trends/google-pixel-watch-3.md) - [Fast-Charging Smartwatches](https://www.trendhunter.com/trends/pixel-watch-smartwatch.md) - [AI-Powered Watch Operating Systems](https://www.trendhunter.com/trends/wear-os-6.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Structural Metal-Made Timepieces](https://www.trendhunter.com/trends/casio-gsteel-modern-industrial-series.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Watch-Collaborative Footwear Ranges](https://www.trendhunter.com/trends/gshock-and-crocs.md)