# Packed Pocketbook Sitcom Stars The Google Wallet George Costanza Ad Bursts With Iconic Reference By Regan Canie | Published 2011-09-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-wallet-george-costanza References: [adrants](http://www.adrants.com/2011/09/george-constanza-could-use-google-wallet.php) & [google](http://www.google.com/wallet/) The [Google](https://www.trendhunter.com/trends/the-office-x-casetify-collection) Wallet George Costanza ad is pure hilarity jam-packed into a short clip to encourage consumers with cluttered pocketbooks to tap into this organizational resource. Starting off with the [classic sitcoms theme music](https://www.trendhunter.com/trends/friends-x-casetify-collection), the video involves one of Seinfeld’s lead characters spotting a flyer; a scene taken straight from the show. Instead of the guitar lesson advertisement featured in the original, George is shown checking out a Google Wallet placard instead. Obviously interested, he plucks a piece of the ad and attempts to stuff it in his overflowing wallet which promptly explodes. The ad is a teaser that perfectly proves George Costanza is the best customer candidate in dire need of Google Wallet services. By referencing a memorable sitcom scene, the clip is a super smart way to combine [comedy and consumerism](https://www.trendhunter.com/trends/mens-wearhouse). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Organizational Resources:** The Google Wallet George Costanza ad highlights the trend of consumers seeking organizational resources to declutter their lives. - **Combining Comedy and Consumerism:** The ad showcases the trend of combining comedy and consumerism to engage and entertain consumers. - **Memorable Sitcom References:** The use of a memorable sitcom reference in the ad taps into the trend of nostalgic and pop culture references in advertising. ### Where This Applies - **Fintech:** The Google Wallet George Costanza ad presents a disruptive innovation opportunity for fintech companies that offer mobile payment solutions. - **Entertainment:** The ad demonstrates the potential for disruptive innovation in the entertainment industry by seamlessly integrating popular sitcom references into marketing campaigns. - **Advertising:** The use of comedy and memorable references in the ad indicates a disruptive innovation opportunity for the advertising industry to create engaging and effective campaigns. ## Related on Trend Hunter - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Humorous Payment Platform Campaigns](https://www.trendhunter.com/trends/paypal-checkout.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Nostalgic Mayonnaise Advertisements](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Sitcom-Themed Coffee Collections](https://www.trendhunter.com/trends/bean-box-seinfeld-coffee-collection.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Comedic Laundry Campaigns](https://www.trendhunter.com/trends/youre-gonna-need-more-tide.md)