# Automatic Digital Wallet Top-Ups A New Google Wallet Feature Allows Programmable Money Transfers By Rebecca Byers | Published 2015-08-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-wallet-feature References: [googlecommerce.blogspot](http://googlecommerce.blogspot.co.uk/2014/10/new-ways-to-add-money-to-wallet-balance.html) A recently added [Google](https://www.trendhunter.com/trends/google-wallet-1) Wallet feature allows users to program recurring bank transfers to the Wallet in order to maintain a regular balance in the account. The innovative feature allows for both automatic top-ups when the account falls below a certain balance and weekly, biweekly or monthly transfers (regardless of balance). This intuitive new Google Wallet feature goes a long way in assuring users of the convenience and reliability of the service. By streamlining this task, users are able to relieve a common concern and allows them to focus on other tasks and errands. The programmed transfers can be canceled at anytime, while users also have the option of setting up [low balance alerts](https://www.trendhunter.com/trends/track-subscriptions). Having grown immensely since its initial release, Google Wallet is increasingly moving toward the realm of personal finance hub. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 30% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Programmable Money Transfers:** The ability to program recurring bank transfers simplifies and automates the process, providing convenience and reliability to users. - **Automatic Top-ups:** Automatic top-ups ensure users always have a regular balance in their Google Wallet account, eliminating the need for manual transfers. - **Personal Finance Hub:** Google Wallet's expansion into personal finance positions it as a hub for managing various financial activities and transactions. ### Where This Applies - **Fintech:** Fintech companies can leverage programmable money transfers to enhance their digital wallet services and attract more users. - **Mobile Payment:** Integrating automatic top-ups into mobile payment platforms can improve the user experience and increase transaction frequency. - **Banking:** Banks can adopt similar automatic top-up features to their digital wallets, providing added convenience and maintaining customer loyalty. ## Related on Trend Hunter - [Multi-Use Non-Payment Wallets](https://www.trendhunter.com/trends/google-wallet-1.md) - [All-in-One Digital Wallet Services](https://www.trendhunter.com/trends/google-wallet-app.md) - [App-Based Employee Payments](https://www.trendhunter.com/trends/instant-financial-1.md) - [Pay-By-Voice Mobile Transactions](https://www.trendhunter.com/trends/voice-pay.md) - [Digital Travel Document Wallets](https://www.trendhunter.com/trends/digital-us-passport.md) - [Delightful Recurring Payment Apps](https://www.trendhunter.com/trends/m0nthly-app.md) - [Automated Recurring Payments Solutions](https://www.trendhunter.com/trends/hsbc-uk.md) - [Digital Wallet Loyalty Solutions](https://www.trendhunter.com/trends/loopy-loyalty.md) - [Virtual Payment Cards](https://www.trendhunter.com/trends/virtual-credit-card.md)