# Social Site Comparison Charts The 'Google+ vs Facebook' Infographic Reveals the True Winner By Harris Jay Rosenberg Alterman | Published 2012-04-02 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/google-vs-facebook-infographic References: [holykaw.alltop](http://holykaw.alltop.com/google-vs-facebook-infographic-25977) & [community.mis.temple.edu](http://community.mis.temple.edu/stevenljohnson/2012/04/01/google-v-facebook-tale-of-the-tape-infographic/) The 'Google+ vs. [Facebook](https://www.trendhunter.com/trends/the-facebook-metaverse)' Infographic breaks down the numbers of the top social profile sites. While Facebook has 845 million users and Google+ only has 100.8 million, Facebook was started in 2004 and Google+ was launched in 2011. It would also appear that mainly men use Google+ while in fact more women use Facebook. The biggest difference between the two is that the average Google+ user spends three minutes a month on the site while the average Facebook user spends 405 minutes. Both sites are used by businesses to promote its brand, but a lot more are using Facebook than Google+. Even though Google+ has the "circles" feature and the ability to hangout virtually, people still continue to be drawn toward Facebook. The 'Google+ vs. Facebook' Infographic should be viewed by all [social media lovers](https://www.trendhunter.com/trends/internet-social-caf) and businesses looking to promote their brand. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 32% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **Social Site Users Breakdown by Gender:** Opportunity for gender-targeted marketing and advertising campaigns to be developed on each site based on user demographics. - **Social Site User Engagement Time:** Opportunity for businesses to engage with niche audiences and influencers on Google+ who spend more time on the site. - **Social Site Features Comparison:** Opportunity for businesses to take advantage of Google+ unique features like 'circles' and 'hangouts' to connect with customers. ### Sectors Adopting This - **Social Media:** Opportunity for social media management companies to offer businesses gender-targeted strategies and increase engagement on Google+ - **Marketing and Advertising:** Opportunity for marketers and advertisers to develop campaigns for businesses on both social sites based on users demographics and engagement time. - **Technology:** Opportunity for technology companies to develop new features and tools that can help businesses capitalize on the strengths of both social sites. ## Related on Trend Hunter - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Social Sharing Tools](https://www.trendhunter.com/trends/social-plus.md) - [Event-Based Social Networking Applications](https://www.trendhunter.com/trends/plus-1.md) - [Data-Comparing Social Apps](https://www.trendhunter.com/trends/mutually-app.md) - [User-First Social Media Platforms](https://www.trendhunter.com/trends/user-first-social-media.md) - [Professional Network Visualizers](https://www.trendhunter.com/trends/graphone.md) - [Engagement Timing Insights](https://www.trendhunter.com/trends/dontpostyet.md) - [Digital Personality Tool Quizes](https://www.trendhunter.com/trends/find-your-doodle.md)