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# App Store Circumvention
Google Voice to Reemerge as Web App After Apple Rejection

By Marissa Brassfield | Published 2009-08-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/google-voice-web-app
References: [pogue.blogs.nytimes](http://pogue.blogs.nytimes.com/2009/08/06/is-google-voice-a-threat-to-att/) & [google](http://www.google.com/voice)

Apple [iPhone](https://www.trendhunter.com/trends/fortnite-on-ios) owners have been in a frenzy ever since Apple rejected all versions of a [Google](https://www.trendhunter.com/trends/switch-to-android) Voice iPhone App; as the ensuing FCC investigation of Apple continues, the [New York Times](https://www.trendhunter.com/trends/nyt-audio) reports that a Google Voice web app is in the works to circumvent the App Store altogether.

Here's a snippet from the New York Times article:

> Google says it is readying a replacement for the Google Voice app that will offer exactly the same features as the rejected app&#151;except that it will take the form of a specialized, iPhone-shaped Web page. For all intents and purposes, it will behave exactly the same as the app would have; you can even install it as an icon on your Home screen.

News of a Google Voice web app comes as a great relief to Apple iPhone owners who looked forward to slashing the cost of their monthly AT&T mobile phone bill.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 16% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Web App Development:** The development of specialized web apps as alternatives to rejected mobile apps opens up opportunities for companies to bypass app store restrictions.
- **Mobile App Rejection:** The rejection of Google Voice by Apple highlights the need for companies to explore alternative methods of delivering their apps to users.
- **Alternative App Distribution:** Google's circumvention of the App Store with a web app demonstrates the potential for alternative app distribution channels.

### Sectors Adopting This

- **Mobile App Development:** The mobile app development industry can explore the creation of specialized web apps to bypass app store restrictions and reach a wider audience.
- **Telecommunications:** The telecommunications industry can benefit from alternative app distribution methods, like web apps, to offer innovative services to mobile users.
- **E-commerce:** E-commerce companies can take advantage of the circumvention of app stores to develop and distribute their own specialized web apps, providing unique shopping experiences for customers.

## Related on Trend Hunter

- [iOS-Compatible Game Streaming Services](https://www.trendhunter.com/trends/fortnite-on-ios.md)
- [Accessible Voice-Replication Features](https://www.trendhunter.com/trends/live-speech.md)
- [Web-Based Mapping Tools](https://www.trendhunter.com/trends/apple-maps-for-web.md)
- [Wrist-Based Web Access](https://www.trendhunter.com/trends/ant-browser.md)
- [Web-Based Mobile Game Stores](https://www.trendhunter.com/trends/webbased-store.md)
- [Data-Transferring Mobile Apps](https://www.trendhunter.com/trends/switch-to-android.md)
- [Pay-By-Voice Mobile Transactions](https://www.trendhunter.com/trends/voice-pay.md)
- [Dedicated AI Tablet Applications](https://www.trendhunter.com/trends/gemini-app-ipad.md)
- [Low-Tech Smartphone Interface Apps](https://www.trendhunter.com/trends/blank-spaces-app.md)
