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# Digital Secretaries
Google Voice Opens Services by Invite Only (UPDATE)

By Marissa Brassfield | Published 2009-07-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/google-voice-invite
References: [twitter](http://twitter.com/David_Erwin/status/2705793562) & [google](http://www.google.com/googlevoice/)

[Google](https://www.trendhunter.com/trends/ask-with-video) quietly announced that they’d be making access to their Google Voice service by invite only. Almost immediately, a slow rumble went through the Twittersphere as the haves quickly distinguished themselves from the have-nots.

As we reported in June, Google Voice is a service that gives you one telephone number that can be used for several phones—like your office phone, home phone and cell phone, for example. It also [transcribes voicemail messages into text](https://www.trendhunter.com/trends/voicy-speech-to-text), sending them to you via text message or e-mail. At this time, Google Voice is invite-only.

What we didn’t mention is that Google Voice can essentially be used as a [digital secretary](https://www.trendhunter.com/trends/voicemate). You can program Google Voice to send calls from your friends directly to your mobile phone, calls from important family members to all of your listed phone numbers simultaneously, or send calls from certain numbers directly to voicemail. You can sign up for a Google Voice invite at the link below.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 8% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Invite-only Services:** Disruptive innovation opportunity: Creating an exclusive invite-only service can generate excitement and demand among users.
- **Virtual Secretaries:** Disruptive innovation opportunity: Developing AI-powered virtual secretary services can provide personalized call management and voicemail transcription.
- **Unified Communication:** Disruptive innovation opportunity: Building a unified communication platform that seamlessly integrates multiple phone numbers and devices can enhance productivity and convenience.

### Where This Applies

- **Telecommunications:** Disruptive innovation opportunity: Introducing innovative features and services to the telecommunications industry can attract new customers and increase market share.
- **Artificial Intelligence:** Disruptive innovation opportunity: Advancing artificial intelligence technologies can enable the development of intelligent virtual assistant solutions for call management and transcription.
- **Mobile Applications:** Disruptive innovation opportunity: Creating mobile applications that offer advanced call routing and voicemail transcription capabilities can revolutionize the way people handle their phone communications.

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