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# Charitable Journey-Sharing Glasses
3000 Miles to a Cure Won the Google Through Glass Challenge

By Alyson Wyers | Published 2014-12-31 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/google-through-glass
References: [psfk](http://www.psfk.com/2014/12/cyclists-on-a-mission-to-end-brain-cancer-and-sharing-journey-through-google-glass.html) & [3000milestoacure](http://www.3000milestoacure.com/giving-through-glass)

As part of the second year of the [Google](https://www.trendhunter.com/trends/kering-eyewear-x-google) Through Glass initiative, a nonprofit devoted to ending brain cancer is combining cycling, fundraising and Google Glass.

3000 Miles to a Cure is one of five winners of the Giving Through Glass challenge, alongside Classroom Champions, The Hearing and Speech Agency, [Mark Morris Dance Group](https://www.trendhunter.com/trends/mark-of-life) and Women's Audio Mission. Using the technology to advance their cause, the charitable organization is equipping [Race Across America riders](https://www.trendhunter.com/trends/road-to-racing) with Google Glass to share their journey and further engage with stakeholders and donors.

Google Through Glass is showing how technology can have a positive social change and make an impact for innovative nonprofits by helping them carry out their projects.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 6% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Why This Trend Is Growing

- **Journey-sharing Technology:** Disruptive innovation opportunity: Develop a platform that allows people to share their journeys and experiences through wearable technology, creating new opportunities for engagement and connection.
- **Connected Fundraising:** Disruptive innovation opportunity: Create a digital platform that seamlessly integrates fundraising efforts with real-time updates and storytelling, enhancing donor engagement and support for charitable causes.
- **Wearable Tech for Social Impact:** Disruptive innovation opportunity: Design wearable devices specifically tailored for the needs of nonprofit organizations, enabling them to leverage technology in their mission and advocacy work.

### Industries Being Reshaped

- **Nonprofit Technology:** Disruptive innovation opportunity: Develop technological solutions that address the unique needs and challenges faced by nonprofit organizations, enhancing their ability to create social impact and engage with stakeholders.
- **Fundraising and Philanthropy:** Disruptive innovation opportunity: Create innovative fundraising platforms and models that leverage technology to revolutionize the way individuals and organizations support charitable causes and make a difference.
- **Wearable Technology:** Disruptive innovation opportunity: Explore the potential of wearable devices beyond personal use, and develop applications and features that deliver social impact and support the missions of charitable organizations.

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