# Eco-Friendly Tech Shops The Google Store NYC Features Cork & Recycled Materials By Laura McQuarrie | Published 2021-06-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/google-store-nyc References: [dezeen](https://www.dezeen.com/2021/06/18/google-store-first-physical-retail-space-reddymade-new-york-chelsea/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29) Google recently opened the doors to its first physical retail space and the [Google Store](https://www.trendhunter.com/trends/google-pixel-6-phone-case) NYC's design by architecture studio Reddymade incorporates sustainable elements. The Google Store within the former Port Authority Building provides large windows that provide a look inside the space, which is welcoming thanks to the use of [warm wood and lighting](https://www.trendhunter.com/trends/stffa). Deliberately, the design team choose highly tactile materials like wood and cork to create an inviting atmosphere to put people at ease. Within the space, visitors can explore areas like the Imagination Space for interacting with Google products and technology with a series of screens. There's also a help desk area with casual seating and discovery boxes that sit in the windows for augmented reality interactions from the street. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Sustainable Retail Spaces:** The use of eco-friendly materials in retail spaces can create a welcoming atmosphere while reducing environmental impact. - **Augmented Reality Storefronts:** Discovery boxes that offer augmented reality interactions from outside the store can enhance the in-store shopping experience and attract potential customers. - **Technology-integrated Retail:** Spaces like the Imagination Space in Google Store NYC can offer interactive experiences that increase customer engagement while promoting new products and services. ### Industries Being Reshaped - **Retail Industry:** Incorporating sustainable elements into retail spaces can drive sales while promoting eco-friendly practices. - **Technology Industry:** Augmented reality and interactive experiences can be incorporated into storefronts to enhance the customer experience and promote new products and services. - **Architecture and Design Industry:** Designing sustainable retail spaces like the Google Store NYC can demonstrate a commitment to sustainable practices while providing a welcoming atmosphere for customers. ## Related on Trend Hunter - [Art Deco-Inspired Tech Retailers](https://www.trendhunter.com/trends/apple-miami-worldcenter.md) - [Timber-Clad Mumbai Tech Stores](https://www.trendhunter.com/trends/apple-bkc.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Sustainable NYC Flagship Stores](https://www.trendhunter.com/trends/sustainable-nyc-flagship.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Expansive Tech Offices Spaces](https://www.trendhunter.com/trends/googleplex.md) - [Sustainable Chrome Furniture](https://www.trendhunter.com/trends/cork-collection.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md)