# Search Engine Store Displays The Google Store Retail Concept Boasts a Slew of Interactive Elements By Jana Pijak | Published 2015-04-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/google-store-1 References: [venturebeat](http://venturebeat.com/2015/03/11/googles-first-shop-is-open-for-business-heres-what-it-looks-like-inside/) From its virtual graffiti wall to its interactive window displays, the first-ever Google Store is a tech lover's paradise. The retail concept celebrates all things tech-related and boasts a futuristic interior that is equipped with large screens, resembling the web giant's Android smartphone devices. A haven for Android devices, TV streaming equipment and Google's Chromebook laptops, the Google Store concept markets new products with the help of modern technology. The shop's interior is a true representation of Google's status in the world of tech and features non-traditional display methods that are memorable and experiential for its visitors. In addition to physical products, the shop's customizable graffiti walls--equipped with virtual spray cans--illustrate the company's affinity for creative ideas and innovation. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Interactive Retail Experiences:** Creating interactive and immersive experiences in retail stores can attract and engage customers in a unique way, increasing brand loyalty and driving sales. - **Tech-focused Stores:** Tech retailers can create dedicated stores that showcase their products and provide a hands-on experience for customers, enhancing brand visibility and customer satisfaction. - **Non-traditional Display Methods:** Using innovative and unconventional ways to display products in stores can leave a lasting impression on customers, drawing them in and generating excitement for the brand. ### Who This Affects Most - **Retail:** Retailers can innovate their store concepts by incorporating interactive elements, such as customizable graffiti walls and interactive window displays, to provide a memorable shopping experience. - **Technology:** Tech companies can open dedicated stores that showcase their latest products, allowing customers to have a hands-on experience and stay up to date with the latest tech trends. - **Creative and Design:** Companies specializing in creative and design can explore opportunities to create interactive and non-traditional displays that capture people's attention and enhance brand recognition. ## Related on Trend Hunter - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Interactive Store Hubs](https://www.trendhunter.com/trends/samsung-experience-store-at-scarborough.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Efficiency-Driven AI Retail Models](https://www.trendhunter.com/trends/retail-solutions.md)