# Size-Replicating Try-On Technologies Google Shopping Debuts Virtual Dress Try-Ons in the U.S. By Kanesa D | Published 2024-09-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-shopping References: [retaildive](https://www.retaildive.com/news/google-shopping-ai-virtual-tryon-dresses-simkhai/726335/) & [shopping.google](https://shopping.google.com/?pli=1)  [Google](https://www.trendhunter.com/trends/doppl-app) Shopping has expanded its generative AI-enabled virtual try-on feature to include dresses in the U.S. This update aligns with the New York Fashion Week kickoff, marking a significant moment for integrating technology and fashion. In collaboration with the ready-to-wear label Simkhai, select dresses will be available for virtual try-on and pre-order immediately following the brand’s runway show on September 7. The AI-driven virtual try-on feature utilizes Google’s advanced generative AI model to manipulate images of clothing, allowing consumers to see how items will look on a wide range of body types. The feature aims to be inclusive by mimicking sizes from XXS-XXXL on accurate models. “Virtual try-on images on Search receive 60% more high-quality views, and on average, people try on clothes using four models per product,” Google said in a press release. “Shoppers are also more likely to visit a brand’s site after viewing virtual try-on images.” Image Credit: Google Shopping ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 71% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Virtual Try-on Enhancements:** Advancements in virtual try-on technologies allow consumers to visualize clothing accurately on diverse body types, driving higher engagement and conversion rates. - **AI-powered Fashion Integration:** Integration of advanced generative AI in fashion retail enhances customer experience by providing personalized and realistic previews of clothing items. - **Inclusive Size Representation:** Emphasis on inclusive size representation through AI-driven tools promotes body positivity and accessibility, catering to a broad spectrum of consumer needs. ### Industries Being Reshaped - **E-commerce:** E-commerce platforms benefit from AI-powered virtual try-on features, which improve customer satisfaction and reduce return rates. - **Fashion Technology:** The fashion technology industry sees innovation opportunities in integrating AI to create more personalized and engaging shopping experiences. - **Retail:** Retailers adopting virtual try-on solutions can attract tech-savvy shoppers while offering a more interactive and intuitive buying process. ## Related on Trend Hunter - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [Virtual Try-On Tools](https://www.trendhunter.com/trends/clothing-virtual-try-on.md) - [AI Virtual Try-Ons](https://www.trendhunter.com/trends/wear-ai.md) - [Virtual Clothing Tools](https://www.trendhunter.com/trends/virtual-try-on1.md) - [Virtual Try-On Technologies](https://www.trendhunter.com/trends/virtual-tryon-technology.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md)