# Search Engine Shopping Services Google Fused Its Business with the New Google Shopping Express By Simal Yilmaz | Published 2013-03-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/google-shopping-express References: [techcrunch](http://techcrunch.com/2013/03/04/google-is-building-a-same-day-amazon-prime-competitor-google-shopping-express/?ncid=tcdaily) & [pcworld](http://www.pcworld.com/article/2030076/google-same-day-shipping-service-may-be-difficult-for-search-giant-to-pull-off.html) Is [Google](https://www.trendhunter.com/trends/google-ai) Shopping Express the missing link from Google's omnipresence on the Internet? Google is the first stop people go to to search for a product anyway. Why not arrange it so that they can buy the products directly through Google? Well you most certainly will be able to upon the launch of Google Shopping Express. The company is making a bold move and going against online shopping giants such as [Amazon](https://www.trendhunter.com/trends/amazon-buy-with-prime) [Prime](https://www.trendhunter.com/trends/buy-with-prime-for-shopify), and eBay Now with an estimated $10 or $15 discount off of the competitors' prices. The company has been searching for a way to optimize its presence for a while now. Knowing Google, it could very well fight its way up to the top of online shopping, soon to take over the Internet, and perhaps even the world. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Search Engine Shopping:** Disruptive innovation opportunity: Integrating a shopping platform directly into a popular search engine. - **Google Shopping Express:** Disruptive innovation opportunity: Creating a fast and discounted delivery service to compete with existing online shopping giants. - **Optimizing Google's Presence:** Disruptive innovation opportunity: Finding new ways to enhance Google's online presence and expand into different industries. ### Who This Affects Most - **E-commerce:** Disruptive innovation opportunity: Developing innovative strategies and services to stay competitive in the online retail market. - **Delivery and Logistics:** Disruptive innovation opportunity: Improving delivery speed and efficiency to provide a superior customer experience. - **Technology and Internet:** Disruptive innovation opportunity: Exploring new ways to leverage technology and the internet to optimize business operations and reach a wider audience. ## Related on Trend Hunter - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [Efficiency-Driven AI Retail Models](https://www.trendhunter.com/trends/retail-solutions.md) - [Priority eCommerce Service Expansions](https://www.trendhunter.com/trends/amazon-buy-with-prime.md) - [Personalized Ecommerce Updates](https://www.trendhunter.com/trends/google-shopping-1.md) - [AI-Assisted Shoppable Searches](https://www.trendhunter.com/trends/aipowered-shopping-experience.md) - [Shopping Campaign Optimizers](https://www.trendhunter.com/trends/productsup-introduced.md) - [Integrated E-Commerce Apps](https://www.trendhunter.com/trends/buy-with-prime-for-shopify.md) - [30-Minute eCommerce Deliveries](https://www.trendhunter.com/trends/amazon-now-delivery-service.md)