# Premium Tech Kiosks Best Buy's Google Shop Kiosks Promote the Tech Giant's In-Store Product Range By Jana Pijak | Published 2017-02-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/google-shop References: [newswire](http://www.newswire.ca/news-releases/best-buy-hosts-googles-first-shop-within-a-shop-in-north-america-601882655.html) Best Buy's [Google](https://www.trendhunter.com/trends/google-ai) Shop kiosks were unveiled in select North American locations late last year and invited the retailer's consumers to access exclusive products offered by the tech giant. In addition to spotlighting a selection of its popular [Chromebook](https://www.trendhunter.com/trends/chromebooks) laptops and [Pixel](https://www.trendhunter.com/trends/pixel-tablet) smartphones, the retail kiosks are also home to Google's Daydream View and Chromecast Ultra products. Adopting a store within a store concept, these retail kiosks boast a premium design and are equipped with sleek retail displays. In addition to streamlined shelving that makes products appear both pristine and accessible, these in-store Google Shop booths also feature interactive signage. These digital elements allow for customization and flexibility, when it comes to both marketing and product demo opportunities. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 62% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Premium Tech Kiosks:** Best Buy's Google Shop kiosks offer a premium in-store experience for consumers to access exclusive tech products. - **Store Within a Store Concept:** The store within a store concept of Google Shop kiosks provides a unique way to showcase and promote tech products. - **Interactive Signage:** The use of interactive signage in Google Shop kiosks enables customization and flexibility for marketing and product demos. ### Sectors Adopting This - **Retail:** The retail industry can benefit from incorporating premium tech kiosks to enhance the in-store shopping experience. - **Technology:** The technology industry has an opportunity to collaborate with retailers to create innovative kiosks that showcase and promote their products. - **Digital Signage:** The digital signage industry can leverage the demand for interactive signage in retail environments, offering solutions for customization and flexibility. ## Related on Trend Hunter - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Small-Format Tech Stores](https://www.trendhunter.com/trends/best-buy-express.md) - [Camera Gear Product Displays](https://www.trendhunter.com/trends/retail-expansion.md) - [Cross-Brand Shop-in-Shops](https://www.trendhunter.com/trends/ikea-in-best-buy.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Innovative Retail Partnership](https://www.trendhunter.com/trends/best-buy-and-ikea.md) - [AI-Powered Retail Kiosks](https://www.trendhunter.com/trends/deepbrain-ai.md) - [Small-Format Electronic Stores](https://www.trendhunter.com/trends/smallformat-bell-canada.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md)