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# Search Engine Failure Burials
The Google Graveyard is Where Google Services Go to Die

By Gil Cohen | Published 2013-03-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/google-services
References: [presurfer.blogspot](http://presurfer.blogspot.com/2013/03/the-google-graveyard.html) & [slate](http://www.slate.com/articles/technology/map_of_the_week/2013/03/google_reader_joins_graveyard_of_dead_google_products.html)

Creative minds Chris Kirk and Heather Brady decided that they needed a space in which to grieve when their trusted [Google](https://www.trendhunter.com/trends/find-your-doodle) services went and died on them. Together they came up with the Google Graveyard, a [virtual burial ground](https://www.trendhunter.com/trends/remembermeai) for all of the programs that this search engine has developed, only to see fail or be cancelled.

Anyone can go visit the site and place a virtual flower on the graves of such ideas as Google Search Timeline, Google Reader and, one that hit me the hardest, Picnik. There is even an empty space ready for [Google Glass](https://www.trendhunter.com/trends/zombie-extensions). Only the last 3,000 flowers are shown as they are cleared out regularly, showing that many people's lives were touched by these Google services.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 53% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Search Engine Failure Mourning:** As consumers become more reliant on technology, there is an opportunity for companies to create virtual spaces that allow people to mourn the loss of their favorite digital tools.
- **Innovative Product Development:** The Google Graveyard demonstrates the need for tech companies to focus on innovation and create new products that meet consumers' ever-changing needs and preferences.
- **Digital Service Discontinuation:** As technology continues to evolve, there will be a growing need for companies to consider the long-term implications of discontinuing their digital services and the impact on consumers.

### Industries Being Reshaped

- **Technology:** The technology industry has an opportunity to capitalize on the growing demand for innovative products and services in response to the frustration over discontinuation of familiar digital tools.
- **Social Media:** Social media platforms can create new features that can honor the memories of discontinued applications and services and offer consumers alternative tools.
- **Marketing:** Marketing agencies can leverage the frustration at the loss of digital services to encourage loyalty from users of different digital tools.

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