# $10M in Google Prizes Google Pushes Mobile Platform By Ben Preiss | Published 2007-11-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-pushes-its-mobile-platform-by-announcing-10-million-in-prizes References: [earthtimes.org](http://www.earthtimes.org/articles/show/141057.html) & [machinist.salon](http://machinist.salon.com/blog/2007/11/12/android/) [Google](https://www.trendhunter.com/trends/google-original-chips) has announcing the Android Developer Challenge, the $10 million in prize money is for developers that create applications that advance Google's new [Android mobile operating system](https://www.trendhunter.com/trends/mobile-operating-system). Google leads the Open Handset Alliance, a group of 30 technology companies that have come together to basically compete against [Microsoft](https://www.trendhunter.com/trends/google-play-games) and other proprietary mobile operating systems. **Implications** - Smartphone applications, or apps as it's commonly referred to, represent great opportunity. Restaurants and game developers have taken advantage of the market, and now independent programmers are taking over by storm. With the number of smartphone users pretty much doubling, more apps are being developed for them to use whether it's for humorous or serious purposes. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile App Development:** Google's Android Developer Challenge incentivizes developers to create new mobile apps using Google's operating system, presenting an opportunity for companies to invest in mobile app development. - **Open Handset Alliance:** Google's leadership in the Open Handset Alliance is leading to competition against Microsoft and other proprietary mobile operating systems, paving the way for new entrants in the mobile industry. - **Smartphone User Growth:** As the number of smartphone users continues to grow, the demand for new mobile applications increases, creating opportunities for businesses to develop innovative products and services. ### Who This Affects Most - **Mobile Technology:** The rise of mobile technology, particularly in the development of apps, creates opportunities for companies to develop new technologies and capitalize on the growing mobile industry. - **Software Development:** Google's Android Developer Challenge incentivizes software developers to create innovative apps using their new mobile operating system, providing opportunities for businesses to invest in software development. - **Gaming Industry:** The gaming industry continues to take advantage of mobile apps, and with the increased number of smartphone users, there are opportunities for businesses to develop new games and improve existing ones. ## Related on Trend Hunter - [Mobile Game Platform Expansions](https://www.trendhunter.com/trends/google-play-games.md) - [Monetizable Mobile Gaming Apps](https://www.trendhunter.com/trends/playbite.md) - [Mobile Esports Events](https://www.trendhunter.com/trends/tribe-gaming-1.md) - [Funded Mobile Development Studios](https://www.trendhunter.com/trends/bigger-games.md) - [Mobile Operating Systems](https://www.trendhunter.com/trends/android-13.md) - [Incentive-Based Athletic Challenges](https://www.trendhunter.com/trends/gains-app.md) - [Android-Compatible Esports Apps](https://www.trendhunter.com/trends/one-esports-2.md) - [Free Generative AI Apps](https://www.trendhunter.com/trends/chatgpt-android.md) - [Competitive Monetary Game Platforms](https://www.trendhunter.com/trends/versusnow.md)