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# Route-Optimizing Predictive Tech
Ford Uses the Google Prediction API to Customize One's Route

By Jana Pijak | Published 2014-11-14 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/google-prediction-api
References: [popularmechanics](http://www.popularmechanics.com/technology/gadgets/news/5-predictive-technologies-that-will-make-your-life-better) & [youtube](https://www.youtube.com/watch?v=gamITudh6DI)

[Ford Motors](https://www.trendhunter.com/trends/2025-ford-explorer) is infusing their vehicles with [Google](https://www.trendhunter.com/trends/acura-zdx) Prediction API technology and using it to customize one's work route. Ford's predictive tech focuses on consumers' [driving patterns](https://www.trendhunter.com/trends/verses-ai) and chronicles one's commutes, in order to create a route that best works for them.

Google Prediction API technology was released two years ago and is becoming more widely used by a number of global brands including Ford Motors. The technology is customized in conjunction with Ford's 2014 Focus Hybrid model and offers countless features. A great example includes putting one's vehicle in a gas saving mode and running on electric power once a driver is close to their destination.

Efficiency and user-friendliness are the main aims of the technology. The sophisticated Ford feature is sure to become a driver's best friend once it is familiar with their commute patterns and habits behind the wheel.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 1% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Predictive Vehicles:** The fusion of predictive technology to vehicles enables personalization and customization of one's driving experience.
- **Route Optimization:** Route optimization technology provides opportunities for improving efficiency and reducing fuel consumption.
- **AI Assistance:** The use of AI technology in vehicles offers drivers a personalized approach to commuting with predictive traffic and suggested routes.

### Sectors Adopting This

- **Automotive:** Automakers can improve operational efficiency and user experience by integrating predictive technology.
- **Transportation:** Route optimization technology can pave the way to reduced fuel consumption leading to more sustainable transportation.
- **Software/technology:** AI-powered technology like Google Prediction API offers new opportunities for software and technology companies to partner with automakers to enhance vehicle features.

## Related on Trend Hunter

- [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md)
- [Android-Powered Infotainment Systems](https://www.trendhunter.com/trends/2025-ford-explorer.md)
- [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md)
- [Auto-Branded Digital Experience Systems](https://www.trendhunter.com/trends/ford-digital-experience.md)
- [Efficient Tech-Packed Pickup Trucks](https://www.trendhunter.com/trends/2024-ford-f150.md)
- [Optimized Driving Route Tools](https://www.trendhunter.com/trends/routora.md)
- [Sleek Google-Enabled EVs](https://www.trendhunter.com/trends/acura-zdx.md)
- [Voice-Controlled Car Assistants](https://www.trendhunter.com/trends/ford-x-amazon.md)
- [AI-Powered Vehicle Security Systems](https://www.trendhunter.com/trends/vehicle-security-system.md)