# Tech-Centric Pop-Up Shops The New Google Pop-Up Lets Consumers Test Out the Latest Products By Katherine Pendrill | Published 2016-11-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/google-popup References: [businessinsider](http://www.businessinsider.com/google-nyc-store-photos-2016-10/) & [popup.withgoogle](https://popup.withgoogle.com/nyc/appointment/) New York City recently became home to the new Made by [Google](https://www.trendhunter.com/trends/the-art-of-beauty) pop-up shop, which gives consumers a space to test out some of the most innovative and groundbreaking products the company has to offer. While there are no actual products for sale at the pop-up, the temporary space gives consumers a pressure-free environment to explore new technology. The Google pop-up is located in the heart of New York's [SoHo](https://www.trendhunter.com/trends/gymshark-popup) neighborhood and features various interactive spaces that complement the different devices. For instance, consumers can test out Google Home in a setting that resembles a real living room and kitchen or they can sit down in a 360-degree swivel chair to test out the new Daydream VR headsets. There is even a special lighting installation that showcases the low-lighting capabilities of Google's [Pixel](https://www.trendhunter.com/trends/pixel-arena) technology. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Tech-centric Pop-up Shops:** Opportunity for brands to create temporary spaces where consumers can test and experience their innovative products. - **Interactive Retail Environments:** Creating immersive and interactive spaces that enhance the product testing experience for consumers. - **Showcasing Smart Home Technology:** Providing consumers with hands-on opportunities to try out and understand the features of smart home devices. ### Where This Applies - **Retail:** Brands can capitalize on the trend of tech-centric pop-up shops to create unique and engaging retail experiences. - **Consumer Electronics:** The consumer electronics industry can leverage interactive retail environments to showcase and demonstrate their latest tech products. - **Smart Home:** The smart home industry can benefit from showcasing their products in interactive spaces, helping consumers to understand and experience the convenience and capabilities of smart home technology. ## Related on Trend Hunter - [AR Beauty Pop-Ups](https://www.trendhunter.com/trends/the-art-of-beauty.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Experimental Design Pop-Ups](https://www.trendhunter.com/trends/space10-launched.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md)