# Experiential Tech-Branded Pop-up Stores The Google Pop-Up Store is Happening in New York City By Ell Smith | Published 2017-10-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-popup-store References: [mashable](http://mashable.com/2017/10/17/mashable-gets-peek-into-google-nyc-pop-up-store/?utm_cid=hp-r-2#CXfGFwsHRPq1) & [theverge](https://www.theverge.com/circuitbreaker/2017/10/17/16489796/google-pop-up-store-pixel-2-for-sale-home-mini) The [Google](https://www.trendhunter.com/trends/the-art-of-beauty) pop-up store will soon open its doors in New York's Flatiron District, offering consumers a sneak peak into the future of technology. The impressive space is filled with Google's current hardware collection, which is comprised of the 'Pixel 2' phone, the 'Google [Home Mini](https://www.trendhunter.com/trends/galaxy-home-mini-2)' and 'Google Home Max.' Guests of the [temporary store space](https://www.trendhunter.com/trends/samsung-experience-store-at-scarborough) are encouraged to pick up and play with the devices. To complete the tech-fueled futuristic theme, the pop-up features a fully functioning VR station, which offers a comfortable place for guests to test out Google's 'Daydream VR Headset.' The Google pop-up also consists of a sound-proofed room, which demonstrates its Home Max's sound capabilities, as it encourages invitees to increase the volume and experience the thumping bass without disturbing other guests. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Tech Pop-up Stores:** The trend of creating temporary retail experiences around technology products to enable consumers to experience the latest innovation in an intimate and direct way - **Virtual Reality at Pop-up Stores:** The trend of incorporating Virtual Reality experiences into pop-up stores to enable customers to experience products in an immersive and engaging way - **Brand Pop-up Stores:** The trend of creating pop-up stores under the brand names to create an experiential and personalized retail experiences for consumers ### Sectors Adopting This - **Consumer Electronics:** The industry can leverage experiential tech pop-up stores to showcase the latest product innovation and attract customers to the stores that they may have missed otherwise. - **Retail:** Retailers can adopt the trend of branded pop-up stores to drive sales and create loyal customers by offering a unique, personalized shopping experience. - **Marketing and Advertising:** Marketers and advertisers can use the trend of virtual reality at pop-up stores to create engaging and immersive experiences for their customers that can leave a lasting impression and drive brand loyalty. ## Related on Trend Hunter - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [Experimental Design Pop-Ups](https://www.trendhunter.com/trends/space10-launched.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md)