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# Curiosity-Inspiring Phone Pop-Ups
This Google Pop-Up is Centered Around the Pixel 3 & Mindful Tech

By Laura McQuarrie | Published 2018-11-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/google-pop-up
References: [thecurrentdaily](https://thecurrentdaily.com/2018/11/23/exploring-googles-experiential-london-pop-up-the-curiosity-rooms/) & [events.withgoogle](https://events.withgoogle.com/curiosityrooms/?gclid=EAIaIQobChMInYanxKrq3gIVT7XtCh3rrAXMEAAYASAAEgJ7g_D_BwE&gclsrc=aw.ds)

A Google pop-up recently opened its doors in London, giving people the chance the experience the Google Pixel 3 in an inspiring, interactive setting.

The Google 'Curiosity Rooms' pop-up includes the Google Lens Laundrette and the All-In Auto Wash room, which gives visitors the chance to take selfies in a fun setting with the all-new Pixel smartphone. The physical pop-up shows off some of the best features of the phone, including some of the features that have been specifically created to inspire more mindful digital communications. As such, the pop-up includes a digital detox tea room experience tailored to how one would describe the events of their best tech-free day.

From now until mid-December, Google's Curiosity Rooms pop-up will be sharing everything from workshops and talks to podcasts, food and music.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 85% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Interactive Pop-up Experiences:** Creating interactive pop-up experiences around new products can generate curiosity and engage customers.
- **Mindful Tech:** Developing features in smartphones and other devices that promote mindful digital communication can be a disruptive innovation opportunity.
- **Digital Detox Experiences:** Designing spaces or experiences where individuals can disconnect from technology and engage in tech-free activities can be a potential disruptive innovation opportunity.

### Who This Affects Most

- **Technology:** The technology industry can explore creating interactive pop-up experiences to showcase new products and engage customers.
- **Mobile Phone:** The mobile phone industry can innovate by incorporating features that promote mindful digital communication in their devices.
- **Wellness and Lifestyle:** The wellness and lifestyle industry can create digital detox experiences or spaces for individuals to disconnect from technology and focus on their well-being.

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