# Bill-Paying Email Services Google Pony Express to Let Users Receive and Pay Bills from Gmail By Meghan Young | Published 2015-03-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/google-pony-express References: [theverge](http://www.theverge.com/2015/3/24/8285059/google-pony-express-pay-bills-from-gmail) & [gmail](http://www.gmail.com) It is being reported that a service is currently being developed that will let users receive and pay their bills directly from their Gmail accounts; it's being dubbed [Google](https://www.trendhunter.com/trends/email-package-tracking) Pony Express. Although that might be an internal code name, it's one many people will be getting familiar with. It's said to be "the future of paper mail," something many have been looking forward to for some time. Easy to use, people will need to provide personal information including a full social security number. This will be handled by a third party. From there, Google Pony Express allows people to pay their bills via images of their credit or debit card as well as by [linking their Gmail account](https://www.trendhunter.com/trends/email-management) to banking accounts. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Digital Bill Payment:** The development of Google Pony Express highlights the trend of digital bill payment services, providing users with a convenient and secure way to pay bills through their Gmail accounts. - **Email-based Financial Services:** Google Pony Express represents the emergence of email-based financial services, integrating bill payment functionality into popular email platforms, revolutionizing the way people manage their finances. - **Paperless Communication:** Google Pony Express is part of a larger trend towards paperless communication, offering users the ability to receive and pay bills digitally, reducing the need for physical mail and paper documentation. ### Who This Affects Most - **Fintech:** Fintech companies can capitalize on the digital bill payment trend by developing innovative solutions that streamline bill payment processes and enhance the overall user experience. - **Email Service Providers:** Email service providers have the opportunity to expand their offerings by incorporating bill payment functionality, attracting users looking for a unified platform to manage their emails and finances. - **Document Management:** The shift towards paperless communication driven by services like Google Pony Express creates opportunities for document management providers to offer secure digital solutions for storing and organizing bills and financial records. ## Related on Trend Hunter - [Embedded Package-Tracking Features](https://www.trendhunter.com/trends/email-package-tracking.md) - [Pay-By-Voice Mobile Transactions](https://www.trendhunter.com/trends/voice-pay.md) - [Professional Email Draft Features](https://www.trendhunter.com/trends/email-draft.md) - [Invoice Management Assistants](https://www.trendhunter.com/trends/gentle-invoice.md) - [E-Commerce Billing Features](https://www.trendhunter.com/trends/shopify.md) - [Gmail Automation Tools](https://www.trendhunter.com/trends/gmail-automailer.md) - [All-in-One Digital Wallet Services](https://www.trendhunter.com/trends/google-wallet-app.md) - [Virtual Payment Cards](https://www.trendhunter.com/trends/virtual-credit-card.md) - [Email Subscription Management Features](https://www.trendhunter.com/trends/manage-subscriptions-view.md)