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# Social Networking Search Engines
Google 'Plus One' is Rumored to Rival Facebook

By Michael Hines | Published 2010-12-07 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/google-plus-one
References: [dvice](http://dvice.com/archives/2010/12/what-the-heck-i.php) & [tomsguide](http://www.tomsguide.com/us/google-plus-one-vic-gundotra-sergey-brin-google-me,news-9193.html)

The Internet is abuzz over rumors of [Google's](https://www.trendhunter.com/trends/vpn-by-google-one) new social networking site Google Plus One. Plus One is rumored to be Google's new social media site/add-on intended to challenge the likes of [Facebook](https://www.trendhunter.com/trends/noplace-app) and [Twitter](https://www.trendhunter.com/trends/twitter-circle).

Google Plus One is said to be anything from a standalone site to a toolbar. Reports have it launching sometime around March or April 2011, so keep your Internet eyes open. Read below to find out more about Google's new social networking endeavor.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 18% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Social Media Rivalry:** With the launch of Google Plus One, a new wave of social media rivalry is expected to disrupt the industry.
- **Social Network Integration:** As Google Plus One is rumored to be a standalone site or toolbar, integration opportunities with existing social networks could disrupt the market.
- **Social Network Advertising:** As Google Plus One is reportedly designed to rival Facebook and Twitter, new advertising opportunities within social networks are expected to emerge.

### Industries Being Reshaped

- **Social Networking:** The launch of Google Plus One will disrupt the social networking industry and ignite a new wave of competition among players.
- **Search Engines:** Google Plus One's rumored launch as a standalone site or toolbar will change the face of search engines and challenge industry leaders like Google itself.
- **Digital Advertising:** The anticipated launch of Google Plus One will create new opportunities within digital advertising and encourage players to innovate their offerings.

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