# Digital Air Travel Passes Google Pay's Boarding Pass Will Now Be Accepted by Alaska Airlines By Daniel Johnson | Published 2019-08-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-pays References: [9to5google](https://9to5google.com/2019/07/24/google-pay-alaska-airlines-boarding-pass/) & [pay.google](https://pay.google.com/about/business/) Google Pay's Boarding passes will now be accepted by [Alaska Airlines](https://www.trendhunter.com/trends/digital-bag-tags). Users can access the feature through the [Alaska Airlines app](https://www.trendhunter.com/trends/airlines-mobile-app), which is available to users on the Google Play Store. Travelers are able to use the "save to phone" feature in order to save a boarding pass to a mobile device. The new function also comes with lock screen icons for when a user arrives at the airport. Google Pay's boarding passes were used for the first time in 2018 with [Southwest](https://www.trendhunter.com/trends/airline-performance) airlines. Its adoption allows users to purchase flights and get all necessary documentation on a user's smartphone. As more and more flyers prefer digital options, Google Pay boarding passes could see wide-scale adoption. Image Credit: Google Pay ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Digital Boarding Passes:** The adoption of digital boarding passes on smartphones provides a convenient and contactless travel experience. - **Mobile Ticketing:** The ability to purchase flights and access boarding passes on a smartphone allows for simplified ticketing processes. - **Lock Screen Integration:** The inclusion of lock screen icons enhances the accessibility and visibility of boarding passes for travelers. ### Industries Being Reshaped - **Airline Industry:** Adopting digital boarding passes can streamline operations, reduce costs, and enhance customer experience for airlines. - **Mobile Payment Industry:** Integrated mobile payment platforms like Google Pay offer convenience and efficiency in digital ticketing and boarding processes. - **Travel Technology Industry:** Developing innovative solutions for mobile ticketing, lock screen integration, and seamless travel experiences presents disruptive opportunities in the travel technology sector. ## Related on Trend Hunter - [Digital Airline Tags](https://www.trendhunter.com/trends/digital-bag-tags.md) - [Smartphone Passport ID Features](https://www.trendhunter.com/trends/apple-digital-id.md) - [Multi-Use Non-Payment Wallets](https://www.trendhunter.com/trends/google-wallet-1.md) - [Pay-By-Voice Mobile Transactions](https://www.trendhunter.com/trends/voice-pay.md) - [All-in-One Digital Wallet Services](https://www.trendhunter.com/trends/google-wallet-app.md) - [Consolidated Air Travel Apps](https://www.trendhunter.com/trends/air-travel-apps.md) - [Simplified Vacation Bookings](https://www.trendhunter.com/trends/alaska-airlines-x-expedia.md) - [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md) - [Airline Accessibility Initiatives](https://www.trendhunter.com/trends/disability-office.md)