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# Playable Search Engines
The Google PacMan Icon Game Helps You Procrastinate

By Vittoria Natarelli | Published 2010-05-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/google-pacman-icon-game
References: [thestar](http://www.thestar.com/entertainment/article/812579--google-logo-goes-interactive-with-pac-man?bn=1) & [google](http://www.google.com)

The interactive [Google](https://www.trendhunter.com/trends/katamari-damacy-1) PacMan Icon game was set up for the 30th anniversary of the legendary Pac-Man game.

The tempting icon will lead to procrastination, I am warning you now. Also, procrastination may become a full-day event, as the icon features all 256 levels! The Google PacMan Icon game is the best use of space I have seen online. See a couple of screenshots of the one-day [interactive Pac-Man game](https://www.trendhunter.com/trends/best-website-games) Google has set up above, and hurry to Google if you want to play.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 42% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Interactive Icons:** Interactive icons allow users a fun interactive experience, leading to increased engagement and loyalty.
- **Gamification of Services:** Incorporating games or playful elements into a service can create a more engaging and memorable experience for users.
- **Procrastination Tools:** Tools that serve as distractions and aim to keep users engaged for long periods can be effective in building brand awareness and loyalty.

### Industries Being Reshaped

- **Marketing and Advertising:** Marketers can utilize interactive icons and gamification to create more engaging and memorable campaigns for clients.
- **Technology and Gaming:** Creating new and interactive experiences for gamers can lead to increased customer loyalty and retention.
- **Digital Media and Entertainment:** Developing playful tools and interactive experiences can keep users engaged for longer periods, leading to increased ad revenue and customer loyalty.

## Related on Trend Hunter

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- [Gamified Cookie Packs](https://www.trendhunter.com/trends/oreo-pacman.md)
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- [Nostalgic Gamer Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-pacman-collection.md)
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- [Offline Game-Inspired Brick Sets](https://www.trendhunter.com/trends/brick-dangerous.md)