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# Smartphone-Inspired Chips
The Google Original Chips Promote the All-New Tensor Chip in the Pixel 6

By Laura McQuarrie | Published 2021-09-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/google-original-chips
References: [designtaxi](https://designtaxi.com/news/415825/Google-Flavored-Potato-Chips-From-The-Company-Pack-A-Crunch-For-Pixel-Chip/) & [pixeljp.withgoogle](https://pixeljp.withgoogle.com/)

To emphasize the fact that the Google Tensor chip will be making its debut on the new [Pixel 6](https://www.trendhunter.com/trends/google-tarot-cards) series this fall, [Google Japan](https://www.trendhunter.com/trends/google-pixel-6) created Google Original Chips. There are just a limited number of packs that were specially made for this promotion and they are said to share a “Googley Salty" flavor.

These potato chips promoting Google's first-ever self-designed system on chip communicate some of the best features of both kinds of chips, including the fact that they're "100% Google" and "manufactured completely in-house." The potato chips are even packaged in bags that recall the striped smartphone design.

Those who are curious about what a Google chip tastes like will have to enter for their chance to win by lottery.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 43% | Activity: 88% | Freshness: 10%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Self-designed Chips:** Creating in-house chips provides an opportunity to optimize performance and features.
- **Limited-edition Promotions:** Limited edition promotions create hype and exclusivity, increasing customer engagement and interest.
- **Cross-industry Marketing:** Marketing products in unconventional ways can attract new customers and increase brand awareness.

### Industries Being Reshaped

- **Technology:** Developing self-designed chips can improve the performance and capabilities of technological devices.
- **Food and Beverage:** Creating limited-edition food products can generate interest and revenue for the food and beverage industry.
- **Marketing and Advertising:** Innovative marketing strategies like cross-industry marketing can create new opportunities for marketing and advertising agencies.

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