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# Google Maps Typography
Rhett Dashwood Turns Aerial Shots Into the Alphabet

By Marissa Brassfield | Published 2009-04-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/google-maps-typography-rhett-dashwood
References: [weheartstuff](http://www.weheartstuff.co.uk/?p=654) & [rhettdashwood.au](http://rhettdashwood.com.au/16575)

This Google Maps typography project is from Australian designer Rhett Dashwood. He compiled the alphabet using aerial shots from actual places found in Victoria, Australia on Google Maps.

I can't imagine how long it took Rhett Dashwood to find all of these letters just within Australia. We've featured a number of other [innovative alphabet designs](https://www.trendhunter.com/trends/font-guesser). Check out some of my favorites below.

**Implications** - The digital world has inspired many artists to create original artworks that revolve around the world of the Web. Many are choosing to use these site as a substitute for post-production programs to bring audiences art that represents the technological generation. The capabilities of [Facebook](https://www.trendhunter.com/trends/facebook-verified) and Google Maps are endless for marketers looking to attract a generation who primarily communicate via the Internet.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 16% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Digital Art:** Exploring the use of digital platforms as a medium for creating original artworks.
- **Alphabet Design:** Innovative approaches to creating alphabets using unconventional sources such as aerial shots.
- **Digital Marketing:** Leveraging the capabilities of platforms like Facebook and Google Maps to reach and engage with internet-savvy audiences.

### Where This Applies

- **Art and Design:** Opportunity for artists and designers to push the boundaries of traditional mediums and explore new creative possibilities.
- **Publishing and Advertising:** Potential for unique visual content creation to attract and engage audiences.
- **Digital Marketing:** Application of innovative digital marketing strategies to connect with the internet generation and drive brand awareness.

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