# Online Globetrotting The Google Maps Street View Commercial Sets Out on an Endless Journey By Shelby Lee Walsh | Published 2010-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/google-maps-street-view References: [adsoftheworld](http://adsoftheworld.com/media/tv/google_maps_street_view_life_is_a_journey) & [Maps.google](http://Maps.google.ca/streetview) The [Google](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration) Maps Street View commercial titled, 'Life is a Journey' illustrates the effectiveness of this revolutionary Google product. Ad agency Kolle Rebbe did a great job of showing the limitlessness of Google Maps Street view under the creative direction of Thomas Knüwer. Take a journey with Google by checking out the featured video which allows you to [virtually travel](https://www.trendhunter.com/trends/city-explorers) from NYC to the Outback and beyond. **Implications** - The technological developments in the past few decades have made the world available at the click of the mouse. Thus, individuals now desire to reach out and experience the world without much effort on their behalf. Companies that provide products allowing this to happen will appeal to this growing consumer base. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Virtual Travel:** Disruptive innovation opportunity: Develop virtual reality (VR) platforms that provide realistic travel experiences without the need for physical travel. - **Remote Exploration:** Disruptive innovation opportunity: Create remote-controlled robots or drones that can explore distant locations and provide real-time experiences to users. - **Enhanced Mapping:** Disruptive innovation opportunity: Improve mapping technologies by incorporating real-time data, augmented reality, and interactive features for a more immersive navigation experience. ### Who This Affects Most - **Travel and Tourism:** Disruptive innovation opportunity: Integrate virtual reality (VR) technology into the travel industry to offer virtual tours, hotel experiences, and attractions. - **Technology and Robotics:** Disruptive innovation opportunity: Develop advanced remote-controlled robots or drones for exploration purposes in industries such as archaeology, wildlife research, and construction. - **Software and App Development:** Disruptive innovation opportunity: Create innovative mapping software and mobile applications that provide enhanced navigation, real-time updates, and personalized recommendations for users. ## Related on Trend Hunter - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Visual Journey Mapping](https://www.trendhunter.com/trends/travel-map-video.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Digital Map AI Enhancements](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Toy-Doll-Starring Travel Spots](https://www.trendhunter.com/trends/going-places-with-ken.md) - [AR-Based Map Features](https://www.trendhunter.com/trends/google-maps-1.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md)