# Revealing Hotel Ads The Google Maps 'Know Before You Go' Campaign Gets Real By Marie | Published 2011-10-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/google-maps-know-before References: [adoholik](http://adoholik.com/2011/10/06/google-maps-street-view-know-before-you-go/) & [bbdo.ru](http://www.bbdo.ru/) Booking an unknown hotel or hostel can always be a little risky, especially if you're having to rely solely on the sometimes deceiving descriptions provided by the management, and the [BBDO](https://www.trendhunter.com/trends/couch-counseling) Moscow's Google Maps 'Know Before You Go' campaign aims to cut down on these risks. The clever advertisements showcase the extreme benefits of [Google Maps Street View technology](https://www.trendhunter.com/trends/google-maps-tips), which allows users to see exterior photographs of their potential lodgings before making a terrible booking mistake. The ads show faux descriptions of fictional establishments that highlight only the positive aspects of the place, while avoiding some very important details. A hotel situated above a strip joint, a haunted castle, and a cottage next to a paper mill are prime examples of some [terrible travel deceptions](https://www.trendhunter.com/trends/no-scam) that Street View can help you avoid. Check out these incredibly clever and all-too true Google Maps Know Before You Go ads to avoid travel disasters. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Hotel Transparency:** Disruptive innovation opportunity: Develop a platform that provides comprehensive and transparent information about hotels, including exterior photographs and detailed descriptions, to help travelers make informed decisions. - **Immersive Advertising:** Disruptive innovation opportunity: Explore new ways to create immersive and engaging advertisements that leverage technologies like Google Maps Street View to showcase the benefits of a product or service in a creative and interactive manner. - **Data-driven Travel:** Disruptive innovation opportunity: Utilize data analytics to identify patterns and trends in hotel bookings and traveler preferences, enabling personalized recommendations and enhancing the overall travel experience. ### Who This Affects Most - **Travel and Hospitality:** Disruptive innovation opportunity: Integrate technology solutions, such as Google Maps Street View, into the travel and hospitality industry to enhance customer experience, increase transparency, and mitigate travel risks. - **Advertising and Marketing:** Disruptive innovation opportunity: Harness emerging technologies and platforms to create unique and immersive advertising campaigns that captivate and inform consumers in creative ways. - **Data Analytics:** Disruptive innovation opportunity: Develop advanced data analytics tools tailored for the travel industry to extract valuable insights and optimize decision-making processes for businesses operating in the sector. ## Related on Trend Hunter - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [Digital Map AI Enhancements](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md)