<!-- canonical: https://www.trendhunter.com/trends/google-maps-app -->
<!-- robots: noindex -->

# Anime Monster Scavenger Hunts
This Google Maps App Lets You Find and Catch Pokemon

By Allen Taylor | Published 2014-04-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/google-maps-app
References: [theultralinx](http://theultralinx.com/2014/03/catch-pokemon-google-maps.html) & [youtube](https://www.youtube.com/watch?v=4YMD6xELI_k)

[Google](https://www.trendhunter.com/trends/mapapp-feature) has given Google Maps App users the ability to find and catch Pokemon!

Update your device so it has the latest version of Google Maps and you'll see a button that says "Press Start" next to the search bar. Once you hit it, the map will direct you to a location where you'll seek out a Pokemon.

You can [catch 150 Pokemon](https://www.trendhunter.com/trends/pokemon-go-1) and your Google Maps app will also act as a Pokedex. The Pokedex will record the Pokemon's type, height and weight. Once the competition is over, the top Pokemon masters will have a chance to work at Google as an intern.

The Google Maps Pokemon challenge is a Pokemon fan's dream. The added bonus of a Google internship should give you plenty of inspiration to "catch 'em all."

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 30% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Location-based Scavenger Hunts:** Location-based augmented reality games that get users to explore and hunt objects or creatures.
- **Gamification of Navigation Apps:** Incorporating game-like elements in navigation apps to engage and retain users.
- **Augmented Reality in Tourism:** Augmented reality features that enhance the travel experience and provide interactive education.

### Who This Affects Most

- **Tourism and Travel:** Incorporating augmented reality technology into travel and tourism experiences can offer a unique value proposition and enhance engagement.
- **Gaming:** Incorporating real-world locations and objects in mobile gaming can drive user engagement and expand brand reach.
- **Technology:** Developing innovative ideas that incorporate augmented reality in navigation and maps can create new monetization opportunities and further engage users.

## Related on Trend Hunter

- [Smartphone Map App Features](https://www.trendhunter.com/trends/mapapp-feature.md)
- [Alien-Hunting AR Games](https://www.trendhunter.com/trends/taito.md)
- [AR-Based Map Features](https://www.trendhunter.com/trends/google-maps-1.md)
- [US National Park Navigations](https://www.trendhunter.com/trends/google-maps-2.md)
- [Real-World Adventure Games](https://www.trendhunter.com/trends/scratch-earth.md)
- [Digital Map AI Enhancements](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration.md)
- [Park-Navigating Map Updates](https://www.trendhunter.com/trends/map-update.md)
- [Digital Halloween Games](https://www.trendhunter.com/trends/pacmans-45th.md)
- [Creature-Collecting QSR Incentives](https://www.trendhunter.com/trends/pokestops.md)
