# Intentional Loss Google's "Feeling Lucky" Button Costs $110 Million By Going Like Sixty | Published 2007-11-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/google-loses-110-million-because-searchers-feel-lucky References: [newlaunches](http://www.newlaunches.com/archives/googles_im_feeling_lucky_button_costs_them_110_million_per_year.php) The [Google](https://www.trendhunter.com/trends/google-4) "I'm Feeling Lucky" button costs the company $110 million in revenue the founder says. Because the button takes people directly to result, Google can't [show you their ads](https://www.trendhunter.com/trends/google-ads-optimizer). Google likes it because they don't want their [search engine](https://www.trendhunter.com/trends/new-portal) to become too sterile. **Implications** - The addition of the 'Feeling Lucky' button on Google is an example of the fact that all companies, no matter how large or at what point, have room for improvement. The release of this button is cause for much commotion within the blogosphere; however, it is a move that is necessary to Google's status as an iconic company that stays on the cutting edge. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-result:** A trend towards providing users with search results more efficiently and eliminating ads. - **Streamlined User Experience:** A trend towards minimizing clicks and maximizing convenience for users. - **Innovative Advertising:** A trend towards finding new and creative ways to advertise on search engines. ### Where This Applies - **Online Advertising:** The online advertising industry must adapt to new search engine technologies and provide more value to advertisers. - **Search Engine Optimization:** The SEO industry must evolve to optimize for direct-to-result searches. - **Digital Marketing:** The digital marketing industry must find new ways to reach and engage users as they navigate increasingly streamlined user experiences on search engines. ## Related on Trend Hunter - [Advanced Image-Searching Features](https://www.trendhunter.com/trends/google-4.md) - [Show-Inspired Browser Games](https://www.trendhunter.com/trends/squid-game-1.md) - [Decisive Grocery Meal Buttons](https://www.trendhunter.com/trends/unplan-button.md) - [Harmful Ad-Removing Filters](https://www.trendhunter.com/trends/sensitive-ad-category.md) - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md) - [Game-Themed Browser Hidden Features](https://www.trendhunter.com/trends/katamari-damacy-1.md) - [AI-Powered Search Bots](https://www.trendhunter.com/trends/google-lamda.md) - [Shopping Campaign Optimizers](https://www.trendhunter.com/trends/productsup-introduced.md) - [Anti-Computer-Cookies Campaigns](https://www.trendhunter.com/trends/klaviyo.md)