# Creativity-Focused Image Recognition A New Google Lens Project Will Identify Art By Daniel Johnson | Published 2019-07-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-lens-project References: [9to5google](https://9to5google.com/2019/07/02/google-lens-local-art/) & [lens.google](https://lens.google.com/) A new [Google](https://www.trendhunter.com/trends/google-8) Lens project will be able to recognize local art. The new feature is a result of a partnership with Wescover, which will show local art starting in San Francisco. Wescover is a startup that will provide the information necessary for the new Google Lens project. In the upcoming weeks, Google lens users in San Francisco will be able to use their cameras to focus on pieces of art around them, Google Lens will then present users with the relevant information. The project will begin in San Francisco, where the startup is located. The company has indicated plans to expand the feature globally. Currently, the company has 50,000 images of art and design mapped out as well as a network of approximately 6,000 artists and brands on its site. Image Credit: Google ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Art Recognition:** Disruptive innovation opportunity: Develop advanced image recognition technology that can identify and provide information on various art pieces. - **Local Art Discovery:** Disruptive innovation opportunity: Create a platform that connects users with local artists and art installations in their area, enhancing cultural exploration and promoting the work of local creators. - **Augmented Reality Art Experiences:** Disruptive innovation opportunity: Build an augmented reality app that allows users to interact with and experience virtual art installations, merging the digital and physical art worlds. ### Industries Being Reshaped - **Technology:** Disruptive innovation opportunity: Integrate advanced image recognition technology into existing platforms or develop new applications to enhance users' interactions with visual content. - **Art and Design:** Disruptive innovation opportunity: Embrace technological advancements like Google Lens to amplify the visibility of artists, art installations, and design brands, potentially opening up new avenues for monetization and collaboration. - **Travel and Tourism:** Disruptive innovation opportunity: Develop a travel app that highlights the local art scene in different cities, attracting art enthusiasts and promoting cultural tourism. ## Related on Trend Hunter - [Search-Enhancing Drawing Tools](https://www.trendhunter.com/trends/google-8.md) - [Generative AI Historical Art](https://www.trendhunter.com/trends/art-selfie-2.md) - [AR Infrastructure Lenses](https://www.trendhunter.com/trends/augmented-reality-lens.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [Digital Map AI Enhancements](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [AI-Enhanced Map Softwares](https://www.trendhunter.com/trends/google-maps-ai.md) - [AI Art Generators](https://www.trendhunter.com/trends/imagen-2.md) - [AR-Based Map Features](https://www.trendhunter.com/trends/google-maps-1.md)