# Search Engine Geo Apps The New Google Latitude Lets You Check Into Places By Summer Luu | Published 2011-02-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/google-latitude References: [mashable](http://mashable.com/2011/02/01/google-latitude-adds-checkins/) & [googlemobile.blogspot](http://googlemobile.blogspot.com/2011/02/check-in-with-google-latitude.html) The new [Google](https://www.trendhunter.com/trends/google-maps-1) Latitude has just added a feature which allows you to [check into specific places](https://www.trendhunter.com/trends/arrival-notifications). One key feature that differentiates Google Latitude with other geo-based leaders like Foursquare is that it checks you out of your location upon leaving, so your friends aren't left guessing if you're still there. With the popularity of [location-based apps](https://www.trendhunter.com/trends/snapchat-home-safe), it's a surprise that Google has taken this long to add the check-in service, but knowing this search engine leader, its online strategy probably has more cool initiatives up its sleeve. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 3% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Location-based Technologies:** Expanding on the popularity of location-based apps with added services such as check-in technologies. - **Real-time Location Management:** Providing real-time location data for consumer and business use cases to improve location management and tracking. - **Geo-targeted Advertising:** Using real-time location data to improve targeting of advertisements and promotions to consumers based on their specific location and preferences. ### Who This Affects Most - **Retail:** Implementing location-based technologies to improve real-time inventory and supply chain management. - **Transportation:** Utilizing real-time location data to improve fleet management and optimize transportation logistics. - **Marketing:** Leveraging geo-targeted advertising to better target and engage with consumers based on their specific location and behavior. ## Related on Trend Hunter - [AR-Based Map Features](https://www.trendhunter.com/trends/google-maps-1.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [Digital Map AI Enhancements](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration.md) - [Location-Based Social Media Features](https://www.trendhunter.com/trends/instagram-map.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Location Bookmarking Tools](https://www.trendhunter.com/trends/location-bookmarking.md) - [AI-Powered Search Engine Features](https://www.trendhunter.com/trends/circle-to-search.md) - [Location Tagging Cameras](https://www.trendhunter.com/trends/geoclick.md) - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md)