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# Instantly Accessible Apps
'Google Instant Apps' are Android Apps That Run Without Being Installed

By Laura McQuarrie | Published 2016-05-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/google-instant-apps
References: [android-developers.blogspot](http://android-developers.blogspot.ca/2016/05/android-instant-apps-evolving-apps.html)

[Google](https://www.trendhunter.com/trends/google-play-games) 'Instant Apps' is a new project that will change the way Android users and developers are able to make the most of apps. As its name suggests, the new project will allow Android apps to instantly run without having to be installed on a device and consume valuable space. These all-new Instant Apps will be accessible through Google searches, shared links and NFC.

Rather than having to build new standalone apps, developers will be able to modify existing code in order to take advantage of this new functionality. Currently, Google is working with partners like [BuzzFeed](https://www.trendhunter.com/trends/buzzfeeds-branch-office), [Disney](https://www.trendhunter.com/trends/blacknut) and Hotel tonight to develop and launch some of the first Instant Apps.

Other innovations announced at this year's Google I/O include Google Home, Google Assistant, as well as the Duo and Allo apps.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 13% | Activity: 29% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Instant Apps:** The rise of instant apps provides opportunity to disrupt app development and distribution.
- **Modify Existing Code:** The ability to modify existing code presents opportunity to streamline app development processes.
- **New Accessibility Methods:** New accessibility methods are allowing for more efficient use of resources and opening up new markets.

### Sectors Adopting This

- **Mobile App Development:** The rise of instant apps presents an opportunity for developers to streamline app creation, improve accessibility, and ultimately disrupt the mobile app industry.
- **Advertising and Marketing:** With the ability to launch apps from shared links, NFC, and more, the advertising and marketing industry can explore new ways of engaging customers and promoting their products.
- **Hospitality:** Hospitality industry companies such as Hotel tonight can benefit from the Instant apps technology for quick customer access without the need of installing apps from the app store.

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