<!-- canonical: https://www.trendhunter.com/trends/google-hangouts-on-air -->
<!-- robots: noindex -->

# Live Search Engine Podcasts
Google+ Hangouts on Air Broadcasts Web Sessions to the Masses

By Sarah Moore | Published 2012-05-08 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/google-hangouts-on-air
References: [mashable](http://mashable.com/2012/05/07/google-plus-hangouts-on-air/) & [youtube](http://www.youtube.com/user/Google)

While [YouTube](https://www.trendhunter.com/trends/brandcast) may have birthed a plethora of DIY Internet sensation success stories, Google+ Hangouts On Air was used by Barack Obama to transmit his message to the world in January -- so it's definitely got some street cred.

The Internet icon is now opening up access to the improved Hangouts feature to the masses to allow budding superstars the ability to [publicly broadcast their speeches, interviews, concerts](https://www.trendhunter.com/trends/twitch-creator-camp1) or whatever else they choose to a live, global audience. The content can then be posted to their Google+ stream, [YouTube channel](https://www.trendhunter.com/trends/youtube-hype-feature) or personal/professional website and the number of views it receives can be tracked.

This will be beneficial not only to individuals looking to promote themselves and increase their online web presence, but would be a helpful tool for hosting meetings from home and transmitting lectures to a mass audience.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 4% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### Why This Trend Is Growing

- **Live Search Engine Podcasts:** Advancements in live streaming technology are enabling individuals to broadcast live speeches, interviews, and concerts to a global audience in real time.
- **DIY Internet Sensations:** Live search engine podcasts are making it easier for DIY creators to gain popularity and increase their online presence using live content.
- **Virtual Meetings and Lectures:** The increased accessibility of live broadcasting technology has the potential to revolutionize the way individuals attend meetings and lectures by allowing them to participate from their homes.

### Industries Being Reshaped

- **Entertainment:** The entertainment industry can utilize live search engine podcasts to promote live concerts and events across the globe.
- **Education:** Live search engine podcasts have the potential to enhance the accessibility of educational content and lectures to a global audience.
- **Marketing:** Live search engine podcasts can be leveraged by marketing professionals to promote products and services through live demonstrations and events.

## Related on Trend Hunter

- [Audio Connecting Meeting Microphones](https://www.trendhunter.com/trends/adaptive-audio.md)
- [Video Transcription-Enhanced Services](https://www.trendhunter.com/trends/google-drive-platform.md)
- [Futuristic Video Conferencing Technology](https://www.trendhunter.com/trends/project-starline-1.md)
- [Creator-Focused Social Media Features](https://www.trendhunter.com/trends/linkedin-1.md)
- [Video-Friendly Search Engines](https://www.trendhunter.com/trends/ask-with-video.md)
- [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md)
- [Multi-Camera Live Streaming](https://www.trendhunter.com/trends/logitech-3.md)
- [Creator-Focused Q&A Features](https://www.trendhunter.com/trends/live-qa.md)
- [Live Audio Streaming Platforms](https://www.trendhunter.com/trends/amazon-amp.md)