# Zany Cartoon Video Chats Wallace & Gromit Spend the Holidays in a Google Hangout Chat By Jonathon Brown | Published 2013-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/google-hangout-chat References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/google-hangout-wallace-gromit/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=d9Hrx6ohGKk) It looks like [Google](https://www.trendhunter.com/trends/google-santa-tracker) Hangout chat was the place to be in the world of Wallace and Gromit this past Christmas. If you’re unfamiliar with Wallace and Gromit, they are animated characters from a British television show of the same name. Created using [molded plasticine modelling clay](https://www.trendhunter.com/trends/shaun-the-sheep-fan-contest) on metal figures, the characters are fun-loving friends who get into mischief together. Wallace is an inventor and Gromit is his unusually intelligent dog. In this commercial, the audience sees Wallace, Gromit and their gang of friends get together on Google Hangout chat to open presents in front of each other for the holidays. The chat starts with two participants, but quickly spirals to half a dozen. This ad is meant to draw attention to the easy-to-use chat program now offered on Google’s social networking platform Google+. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Cartoon Video Chats:** Opportunity for businesses to create animated characters for video chat platforms to enhance user engagement. - **Molded Plasticine Modeling:** Potential for artists and creators to explore the use of molded plasticine modeling clay in the animation industry. - **Easy-to-use Chat Programs:** Disruption opportunity for companies to develop user-friendly chat programs for social networking platforms. ### Sectors Adopting This - **Animation:** Innovation potential in the animation industry to incorporate cartoon characters in video chat applications. - **Arts and Crafts:** Opportunity for the arts and crafts industry to explore the use of molded plasticine modeling clay in various applications. - **Social Networking:** Disruptive innovation possibility in the social networking industry to create user-friendly chat programs for enhanced user experience. ## Related on Trend Hunter - [Claymation Condiment Promotions](https://www.trendhunter.com/trends/bisto-wallace-gromit.md) - [Celebratory Claymation Cheese Packs](https://www.trendhunter.com/trends/wensleydale-creamery-wallace-gromit.md) - [Claymation-Commemorating Teas](https://www.trendhunter.com/trends/bird-blend-more-tea-gromit.md) - [Dog-Themed Meeting Avatars](https://www.trendhunter.com/trends/doge-meet.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md) - [Light-Hearted Christmas Films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md)