# AI Art Doppelganger Apps Google Arts & Culture's Latest Update Reads Faces to Find Lookalikes By Justin Lam | Published 2018-01-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-facial-recognition References: [engadget](https://www.engadget.com/2018/01/15/googles-museum-app-finds-your-fine-art-doppelganger/) & [inverse](https://www.inverse.com/article/40177-google-arts-and-culture-technology) The latest update to Google Arts & Culture allows users to find their fine art doppelganger using Google facial recognition. The new software uses a selfie, taken by the user, and analyzes it using image recognition software to find the best match for the face from a collection of 70,000 pieces of art. The app will then present one's face beside a doppelganger with a match percentage, and allows users to share the results on social media. Based on early results, the image recognition software is incredibly adept with only a few mismatches. Google's facial recognition software is not the first of its kind, but its accuracy and ability to pair with a database is perhaps the greatest innovation of this update. The recognition software essentially reads the face of the user, creating a "faceprint" of unique characteristics, then verifies it against a database of existing information. Google is one of a number of companies investing in facial recognition and boasts a 99.63% accuracy rating. This software is not perfect, but the release of the Google Arts & Culture update allows users to play around with the emerging software and will help further Google facial recognition AI. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **AI Facial Recognition:** Google's accurate facial recognition software presents disruptive innovation opportunities in identity verification and personalized user experiences. - **Artificial Intelligence in the Arts:** The Google Arts & Culture update showcases the potential for AI to revolutionize the way art is experienced and appreciated. - **Social Sharing of AI Results:** The ability to share AI-generated doppelganger results on social media opens up avenues for viral marketing and user engagement. ### Who This Affects Most - **Technology:** The advancements in AI facial recognition offer disruptive innovation opportunities in security, authentication, and personalized user experiences. - **Art and Culture:** The integration of AI in the arts industry can enhance art appreciation, interactive experiences, and even artist discovery. - **Marketing and Advertising:** The viral potential of AI-generated doppelganger results presents disruptive innovation opportunities for marketing campaigns, user-generated content, and brand engagement. ## Related on Trend Hunter - [Celebrity Face Matchers](https://www.trendhunter.com/trends/celebrity-twin.md) - [AI-Generated Selfies](https://www.trendhunter.com/trends/dreambooth.md) - [Virtual Outfit Try-On Apps](https://www.trendhunter.com/trends/doppl-app.md) - [Celebrity Face Matches](https://www.trendhunter.com/trends/cast-swapper.md) - [AI-Enabled Photo App Updates](https://www.trendhunter.com/trends/google-photos-1.md) - [AI-Generated Self-Portraits](https://www.trendhunter.com/trends/persona-ai.md) - [AI Avatar Generators](https://www.trendhunter.com/trends/selfie-ai.md) - [AI Selfie Apps](https://www.trendhunter.com/trends/roast-my-selfie.md) - [AI Portrait Generators](https://www.trendhunter.com/trends/imaginova.md)