# Eccentric Electronic Tattoos Google Unveiled Its New E-Tattoo That Stores Data and Delivers Drugs By Itai Buenahora | Published 2014-03-31 | Updated 2014-04-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-electronic-tattoos References: [motherboard.vice](http://motherboard.vice.com/en_ca/read/e-tattoos-can-now-store-data-and-deliver-drugs) & [2045](http://2045.com/news/32437.html) Google and Motorola recently teamed up to unveil their eccentric electronic tattoos that can store data and deliver drugs. Thanks to researchers at Korea’s Center for Nanoparticle Research, e-tattoos can store and transmit data. *Nature Nanotechnology* called it "electronic skin" which can be used to create “bio-integrated systems with optimized performance of data storage, diagnostics, and drug delivery functionality in stretchable formats,” -- an ingenious development in the tattooing and data-storing world, to say the least. Donghee Son, lead researcher, aimed to make the e-tattoos more comfortably wearable, and designed a wearable skin patch that could automatically deliver drugs to patients when necessary. The luxury of the e-tattoos is that they aren't permanent and are still embedded in your skin and performing the accompanying features for which they are designed. Google and Motorola could very well have initiated the dawn of a new industry. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 23% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **E-tattoos for Healthcare:** The use of e-tattoos for drug delivery and patient monitoring creates disruptive innovation opportunities in the healthcare industry. - **Flexible Electronic Skin:** Developments in electronic skin technology create new opportunities for product innovation such as more comfortable and functional wearables. - **Data Storage in E-tattoos:** The development of electronic tattoos that can store and transmit data presents opportunities for data storage and retrieval industries. ### Sectors Adopting This - **Healthcare Industry:** E-tattoos with drug delivery and patient monitoring features present a significant disruptive innovation opportunity in healthcare industries. - **Wearable Technology Industry:** Advancements in electronic skin technology could change the landscape of wearable technology and create disruptive innovation opportunities in the industry. - **Data Storage and Retrieval Industry:** Electronic tattoos with data storage capabilities could create new opportunities for data storage and retrieval industries. ## Related on Trend Hunter - [AI-Powered Tattoo Printers](https://www.trendhunter.com/trends/imprintu.md) - [AI-Powered Tattoo Devices](https://www.trendhunter.com/trends/blackdot-device.md) - [Palm-Sized Tattoo Printers](https://www.trendhunter.com/trends/temporary-tattoo-device.md) - [Progressive Rewritable Tattoos](https://www.trendhunter.com/trends/magic-ink.md) - [Online Tattoo Art Marketplaces](https://www.trendhunter.com/trends/blackdot.md) - [Wearable Drug Delivery Patches](https://www.trendhunter.com/trends/wearable-injector.md) - [Connected Monitoring Bandages](https://www.trendhunter.com/trends/wound-bandage.md) - [Vitamin-Packed Temporary Tattoos](https://www.trendhunter.com/trends/daily-defense-patches.md) - [Generative Art Tattoo Capsules](https://www.trendhunter.com/trends/blackdot-1.md)