# Levitating Novel Ads Buck Suspends Google eBooks in Promotion of the Product By Matt Ho | Published 2011-01-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/google-ebooks References: [66.196.80.202](http://66.196.80.202/babelfish/translate_url_content?.intl=fr&lp=fr_en&trurl=http://www.fubiz.net/2011/01/11/google-ebooks/#more-127294) & [66.196.80.202](http://66.196.80.202/babelfish/translate_url_content?.intl=fr&lp=fr_en&trurl=http://buck.tv/) Design studio Buck has created an impressive [Google](https://www.trendhunter.com/trends/shaped-by-water) eBooks [art installation](https://www.trendhunter.com/trends/library-of-light) that's a must-see for everyone. The display by Buck was put up in celebration of the launch of the new Google eBooks. The concept of the installation was led by artistic director Jon Gorman, who decided to [suspend multicolored eBooks in the air](https://www.trendhunter.com/trends/hoverpen). Check out the advertisement video to see Google's latest venture into the digital world. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Artistic Installations:** Exploring creative ways to showcase products through visually stunning installations. - **Digital Advertising:** Using innovative techniques to capture consumer attention in a digital landscape. - **Interactive Marketing:** Engaging consumers through immersive and interactive marketing experiences. ### Where This Applies - **Design Studio:** Collaborating with brands to create captivating visual experiences. - **Publishing:** Finding new ways to promote and distribute books in a digital age. - **Technology:** Harnessing technology to revolutionize advertising and marketing strategies. ## Related on Trend Hunter - [Water-Covered Speaker Installations](https://www.trendhunter.com/trends/shaped-by-water.md) - [Provocative Banned Books Installations](https://www.trendhunter.com/trends/banned-books-jail.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Floating Wetland Bookstore](https://www.trendhunter.com/trends/xixi-goldmye-bookstore.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md)